Marketing Team Lead

CaseGuard•Arlington, VA

4d•$75,000 - $90,000

About The Position

CaseGuard is seeking a self-motivated Marketing Team Lead to own the company’s go-to-market approach, including pipeline-generating campaigns, content and search presence, product launches, webinars, and partnerships. This is a player-coach role: the Marketing Team Lead will guide and coach a lean marketing team while remaining hands-on with campaign execution, copy, and reporting. The role spans demand generation, paid search, content and search strategy, product marketing, sales enablement, webinars, partner marketing, and performance measurement. The Marketing Team Lead will work with Sales, Product, leadership, and external partners to generate qualified leads, support sales, and communicate CaseGuard’s products to audiences including law enforcement, legal, and healthcare buyers.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
2–5 years of experience in product or growth marketing, ideally at a SaaS or technology company.
Experience leading people or projects, such as managing a teammate, mentoring junior marketers, or running cross-functional campaigns.
Proven track record of generating leads and pipeline, with results that can be shared.
Hands-on experience with Google Ads, GA4, Google Search Console, Salesforce, and an SEO platform such as Semrush, Ahrefs, Moz, or similar.
Working understanding of SEO and how AI answer engines surface and cite content.
Strong writing and editing skills, including the ability to turn technical product details into clear, compelling messaging.
Ability to set priorities, balance multiple projects, and move between strategy and execution.
Analytical mindset and comfort pulling, interpreting, and presenting data.

Nice To Haves

Experience marketing to government, law enforcement, legal, or healthcare buyers.
Experience running webinars, partner programs, or co-marketing.
Familiarity with WordPress and marketing automation tools.

Responsibilities

Lead and coach the marketing team, set weekly priorities, and stay hands-on with execution.
Plan and run quarterly team OKRs and report results to leadership.
Own demand generation and paid search, including planning, launching, and optimizing Google Ads campaigns across video, audio, document, and image redaction, and own the qualified-lead-generation goal.
Partner with Sales on lead quality, follow-up, and handoff; build landing pages, forms, and email nurture flows to convert leads.
Set the content and search strategy for caseguard.com, including blogs, case studies, and product and industry pages; guide SEO and GEO work to improve search rankings and citations in AI answers.
Lead product marketing by developing positioning and messaging for different audiences and managing product and feature launches with the Product team.
Create comparison pages, battlecards, and sales materials; monitor competitors and market changes.
Plan and promote webinars, from topic selection through registration and follow-up.
Build co-marketing with partners, including joint content, events, partner spotlights, and co-branded materials, and provide partners with materials to sell CaseGuard.
Track performance using GA4, Google Search Console, Google Ads, and Semrush; report on leads, pipeline, traffic, and campaign ROI, and make data-informed budget decisions.