Marketing Team Lead

CaseGuard•Arlington, TX

About The Position

CaseGuard is seeking a self-motivated, hands-on Marketing Team Lead to own the company’s go-to-market marketing. This player-coach will lead and coach a lean marketing team while executing campaigns, content, and reporting. The role spans demand generation, paid search, content and search strategy, product marketing, launches, webinars, partnerships, and performance measurement. The position works closely with Sales and Product to generate qualified leads, support deal closing, and extend CaseGuard’s reach.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
2–5 years of experience in product or growth marketing, ideally at a SaaS or technology company.
Experience leading people or projects, such as managing a teammate, mentoring junior marketers, or running cross-functional campaigns.
A proven record of generating leads and pipeline, with results that can be shared.
Hands-on experience with Google Ads, GA4, Google Search Console, Salesforce, and an SEO platform such as Semrush, Ahrefs, Moz, or similar.
Working understanding of SEO and how AI answer engines surface and cite content.
Strong writing and editing skills, including the ability to turn technical product details into clear, compelling messaging.
Ability to set priorities, balance multiple projects, and move between strategy and execution.
Analytical mindset and comfort pulling, interpreting, and presenting data.

Nice To Haves

Experience marketing to government, law enforcement, legal, or healthcare buyers.
Experience running webinars, partner programs, or co-marketing.
Familiarity with WordPress and marketing automation tools.

Responsibilities

Lead, coach, and set weekly priorities for the marketing team while remaining hands-on with execution.
Plan and run quarterly team OKRs and report results to leadership.
Own demand generation and paid search, including planning, launching, and optimizing Google Ads campaigns across video, audio, document, and image redaction, and lead qualified-lead generation.
Partner with Sales on lead quality, follow-up, and handoff; build landing pages, forms, and email nurture flows that convert.
Set the content and search strategy for caseguard.com, including blogs, case studies, and product and industry pages; guide SEO and GEO work to improve search rankings and citations in AI answers.
Lead product marketing by refining positioning and messaging for audiences including law enforcement, legal, and healthcare, and run product and feature launches with the Product team.
Create comparison pages, battlecards, and sales materials; monitor competitors and market changes.
Plan and promote webinars, from topic selection through registration and follow-up.
Build partner co-marketing, including joint content, events, partner spotlights, and co-branded materials, and provide partners with sales resources.
Track performance using GA4, Google Search Console, Google Ads, and Semrush; report on leads, pipeline, traffic, and campaign ROI, and make data-informed budget decisions.