Marketing Team Lead
About The Position
BrightOrder is seeking a hands-on Marketing Team Lead to own the company’s marketing plan and execute a substantial share of the work. The role sets direction, builds campaigns, writes and edits content, analyzes performance, and adjusts programs. It also mentors two Marketing Specialists—one focused on digital and growth marketing and the other on market research—and keeps team priorities clear and moving. The position works directly with the President and closely with Sales, Product, and Customer Experience, with influence over how marketing operates. The role uses HubSpot, Webflow, GA4, LinkedIn, and Google Ads, and the team uses AI tools daily. Occasional business travel within Canada or to other North American locations may be required for company meetings, customer visits, trade shows, or industry events. BrightOrder is a remote Canadian company that builds fleet maintenance and management software and telematics.
Requirements
- At least 7 years of broad B2B marketing experience in software or technology, with most of that experience being hands-on.
- Extensive use of AI platforms and applications to drive efficiencies and reduce operating costs.
- A record of building demand-generation programs and using data to improve them.
- Strong writing and editing skills, including the ability to explain complex products clearly.
- Working depth in HubSpot or a comparable CRM, GA4, SEO, and email marketing.
- Experience mentoring or leading others while maintaining an individual workload.
- Comfort moving between strategy and execution in a remote, fast-moving team.
- A proven track record in a high-growth startup or agile small-business environment.
Nice To Haves
- Experience in fleet technology, transportation, automotive, logistics, or a related industry.
- Experience marketing to commercial fleet, dealership, or other specialized B2B audiences.
- Experience supporting trade shows, industry events, and sales enablement initiatives.
- Bilingual ability in English and French.
- A degree in Marketing, Business, or Communications; the posting states this is an asset.
- Experience marketing complex B2B SaaS platforms with long sales cycles.
- Familiarity with fleet management, telematics, logistics technology, or the automotive industry.
Responsibilities
- Own a practical, integrated marketing plan with clear priorities, owners, and timelines.
- Build and execute multi-channel campaigns that generate qualified opportunities for Sales.
- Manage pipeline attribution and reporting in HubSpot to connect marketing activity to revenue.
- Maintain brand and messaging consistency across the website, email, social media, and collateral.
- Improve website performance, including organic visibility, conversion, and landing pages.
- Develop sales enablement materials and programs, including case studies, presentations, and follow-up programs.
- Develop and mentor two Marketing Specialists through regular feedback and hands-on collaboration.
- Set direction while personally executing marketing work, analyzing results, and adjusting programs.
- Work directly with the President and collaborate with Sales, Product, and Customer Experience.
- Use AI tools and applications to improve efficiency and reduce operating costs.
Benefits
- Remote work.
- Comprehensive health, dental, and vision coverage.
- Generous paid time off.
- Professional development support, including courses, certifications, and resources.
- Meaningful ownership and participation in the company’s mission.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
