Marketing Strategy Manager (Open to hiring at Senior level)

Wellmark, Inc.•Des Moines, IA

18h•Hybrid

About The Position

As a Marketing Strategy Manager, you will help shape how Wellmark brings value to employer groups, producers, consultants, and other key business audiences. You will partner across marketing, sales, account management, analytics, and business teams to translate customer insights, market intelligence, and business priorities into strategies that support growth, strengthen relationships, and advance Wellmark’s position in the market. The role calls for a strategic marketer who connects business goals, customer needs, and market opportunities to create actionable marketing plans. You will develop value propositions, support sales enablement efforts, contribute to campaign and go-to-market strategies, and influence stakeholders across a complex organization. You will use data and insights to identify opportunities, shape recommendations, and measure results, while building partnerships and helping teams align around a shared vision. Wellmark is a mutual insurance company owned by policyholders across Iowa and South Dakota. It focuses on member well-being and aims to make health care coverage more affordable, easier to access, and simpler to use. This is a hybrid position in the Marketing | Digital | Communications department.

Requirements

Bachelor’s degree in marketing or a related field, or direct and relevant work experience.
At least 5 years of experience in brand, performance, or digital marketing, with progressive responsibility for developing marketing strategies.
Analytical and strategic thinking skills, including the ability to synthesize business insights into clear recommendations and effective marketing strategies.
Understanding of marketing measurement and analytics to evaluate performance and inform decisions that improve marketing effectiveness.
Demonstrated track record of owning and delivering measurable marketing and business outcomes through data-informed decision-making.
Strong written and verbal communication skills, including the ability to present recommendations clearly and persuasively and influence stakeholders.
Ability to serve as a strategic advisor, partner with stakeholders to frame decisions, prioritize opportunities, and align on paths to achieve business goals.
Strong problem-solving skills and ability to collaborate effectively across cross-functional teams.
Proactive, self-directed approach with strong planning, prioritization, and organizational skills; ability to manage multiple initiatives and adapt to changing business needs and market conditions.
Ability to build and maintain effective relationships with peers, stakeholders, and external partners to drive results.
Proficiency with marketing technology platforms to execute and optimize elements of marketing campaigns.
Proficiency with Microsoft Office tools (Word, Excel, and PowerPoint) and AI-enabled productivity tools, including Copilot.

Nice To Haves

Experience developing customer-centric, omnichannel marketing strategies that deliver personalized experiences across the buyer journey.
Experience marketing to consumer or business audiences in health insurance, insurance, financial services, or another regulated industry.
Experience working with third-party sales channels as a growth driver.
Experience with account-based marketing (ABM) programs and platforms.
Advanced degree.

Responsibilities

Analyze business and marketing data, market trends, customer insights, and competitive insights to identify opportunities and inform strategy.
Connect insights across the business and translate them into strategies that drive business outcomes.
Document strategic assignment briefs that establish marketing goals, KPIs, and measurement plans.
Define value propositions, positioning, and audience prioritization to guide marketing programs.
Lead the creation and delivery of strategic artifacts, including strategic assignment briefs, marketing roadmaps, budgets, customer personas, and journey maps.
Partner with channel owners, creative teams, analytics, execution leaders, and others across the business to maintain strategic alignment and consistency across initiatives.
Advise business stakeholders by framing marketing decisions, prioritizing opportunities, and recommending paths forward to achieve business goals.
Develop and apply measurement strategies and test-and-learn approaches to evaluate performance, interpret results, diagnose drivers and gaps, and recommend adjustments to improve marketing effectiveness.
Communicate strategic recommendations and performance insights to stakeholders and leadership audiences.
Contribute to near- and long-term marketing planning in partnership with team leadership.
Perform other duties as assigned.