Marketing Strategy & Integrated Planning Coordinator (DBT)

The Walt Disney Company • Burbank, CA

7d • $54,000 - $72,300 • Onsite

About The Position

Disney Branded Television is hiring a Marketing Strategy & Integrated Planning Coordinator to join the team to support the day-to-day operations and execution of launch and sustain campaign strategies for Disney+ and Disney Channel titles. This individual will be responsible for coordinating meetings and agendas, creating and updating key marketing documents, and managing systems and resources to aid the team and advance campaign planning. The successful candidate will be curious, flexible and demonstrates initiative. They must be able to efficiently embrace a workload with changing deadlines and multiple priorities, while collaborating with multiple departments.

Requirements

• 1+ years of previous work experience with relevant field preferred, internships included (e.g. marketing, brand, project management, advertising/media agency, etc.)
• Passion for entertainment and the Disney brand. Kids and family preferred.
• Keen on organization, project management, and collaboration.
• Experience setting up high level presentations and meetings.
• Strong attention to detail and follow through, with limited supervision.
• Excellent communication and writing skills.
• Ability to work independently.
• Flexible and adaptable to change including the addition of new responsibilities as priorities change.
• Ability to work for different people in the department and prioritize projects to efficiently meet deadlines.
• Social media and pop-culture savvy.
• Expertise in Keynote, Microsoft Office, and Google Workspace (samples recommended).
• Mac proficient.

Nice To Haves

• Preferred candidate has experience at a direct-to-consumer, marketing agency, or entertainment company including desk experience.
• Basic knowledge of marketing mix, principles, and metrics.
• Adobe Creative Suite knowledge preferred but not required.
• Experience with Photoshop.

Responsibilities

• Contribute to marketing strategy development and campaign planning process.
• Be a resource for content by reading scripts, watching cuts, understanding production schedules and sharing updates with the team leads.
• Input, route, and update internal marketing strategy documents.
• Conduct ongoing industry and audience analysis of competitive brands and marketing trends.
• Create Google Slide presentations, including 360 marketing campaign decks.
• Maintain confidential information with all levels of Cast Members, including Executives.
• Compose and maintain calendars, grids and one sheets on a regular basis.
• Assist in ideation and execution of experiential activations.
• Liaise with multiple teams across the company.
• Build and maintain sustainable relationships with internal /cross -line of business counterparts.
• Partner with internal and external creative and marketing counterparts on asset requests, creation, and delivery.
• Assist in drafting consumer-facing boilerplate messaging and copy.
• Support the team with daily workflow, projects, and priorities.
• Develop an overall knowledge and understanding of marketing priorities and deliverables to effectively track campaign milestones and deadlines.
• Schedule meetings and presentations.
• Assemble meeting agendas, manage meeting invites, and recap/distribute meeting notes.
• Manage Google Drive, BOX & PIX list, access, uploads and be responsible for sharing the information with stakeholders.

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level