Marketing Strategy & Planning Manager
Lloyds Banking Group•Halifax, NS
•£61,344 - £74,976•Hybrid
About The Position
The Affluent Save & Invest team is looking for a Marketing Strategy & Planning Manager to lead the development of its annual marketing strategy and roadmap. This is a pivotal role at the heart of our Strategy & Performance function. You’ll lead the development of our annual marketing strategy, translate this into a clear and actionable plan, and ensure delivery against key objectives throughout the year. You’ll connect long-term strategy with in-year execution-working across marketing, product and business teams to drive alignment and deliver measurable impact.
Requirements
- Marketing Strategy, Planning & Delivery (5+ years)
- Strong experience in developing and delivering marketing strategy and plans
- Owning marketing strategy budget and being the key decision maker on how that’s used
- Business & Commercial Foresight (5+ years)
- Solid understanding of full-funnel marketing across brand, acquisition and customer outcomes
- Communication, collaboration & influencing skills (3+ years)
- Confident in building effective, trusting and strong relationships, with the ability to influence across all l levels
Nice To Haves
- Experience within financial services or a regulated environment
- Familiarity with OKR frameworks and performance management processes
- Experience working in complex, matrixed organisations
Responsibilities
- Shaping, leading and delivering the creation of the annual Affluent Save & Invest annual marketing strategy, grounded in customer insight, market trends and business objectives
- Partnering with product, proposition and commercial teams to ensure alignment with wider priorities
- Evidence having managed your own budget and being the main decision maker on marketing strategy initiatives
- Owning the annual marketing plan, ensuring alignment to strategy, budgets and resources
- Collaborating across Full Funnel teams, Marketing Accelerators and Insights, Planning & Effectiveness to deliver integrated, optimised and measurable plans
- Creating clear, compelling narratives for senior partners
- Demonstrating a strong track-record of influencing across levels and functions
- Building strong cross-functional relationships to enable effective delivery
Benefits
- Generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
