Manager, Marketing Planning

TD•Toronto, ON

3d•CA$96,900 - CA$136,800•Onsite

About The Position

This role serves as a Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity. It is a highly seasoned professional role requiring substantial knowledge and expertise in a complex field, with an understanding of broader related areas. The position integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations. The Manager, Marketing Planning interprets internal/external business challenges and the industry environment, recommends courses of action and best practices to improve products, processes, or services. They act as a technical expert/lead integrating cross-functional understanding within their field of specialty and may manage teams of related specialists. This role leads cross-functional teams or projects with significant resource requirements, risk, and/or complexity, and independently manages end-to-end functional programs. The individual solves complex problems or leads others to do so, and uses sophisticated analytical thought to exercise judgment and identify solutions. The role impacts the achievement of sub-function or business line objectives within their area of accountability. Work is guided by policies and industry standards/methods. Communication involves conveying difficult concepts, converting information into compelling business context and advice, and influencing and gaining alignment across increasingly senior stakeholders. The role operates autonomously as the lead and guides others within their area of expertise. Generally, reports to a Senior Manager or above.

Requirements

Undergraduate degree or relevant professional certifications, designations, or equivalent required.
7+ years relevant experience.

Responsibilities

Partner with the function and/or line of business to achieve omni-channel acquisition and customer management strategy (i.e., deepening customer relationships, onboarding to retention, strengthen usage and customer loyalty).
Create integrated marketing campaigns that meet business and marketing strategies and objectives.
Gather, integrate and interpret existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs.
Translate marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe “RTB” or proof points).
Create or contribute to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behaviour.
Understand the role of different media options and their impact on achieving marketing objectives, and oversee flawless execution of tactical media and creative plans.
Lead/interface and contribute to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing.
Develop marketing strategies and plans; understand market and growth drivers, create a vision of market, channel, and segment potential, develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans.
Deliver and monitor results; ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets.
Analyze past results and makes recommendations to maximize return on investment.
Evaluate effectiveness of in-market activity – Post Implementation Review (including recommendations).
Tell our Story – effectively communicate the results and sell the value of marketing.
Utilize the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion.
Navigate through roadblocks by engaging key stakeholders/sponsors.
Lead multi-functional teams through the project.
Track and manage budget against plan, meeting all financial reporting requirements.
Focus and define the problem to solve, engage resources across functional boundaries to gather data and insight, draw insight from data, making correlations and connections to deliver meaning from disparate sources of data.
Use data combined with judgment and intuition to make recommendations and drive action.
Utilize data to tell our story and make recommendations that are simple and concise.
Build innovative solutions; actively contribute to driving the spirit of innovation among the team, bring external thinking/ideas to problems.
Prioritize and manage own workload to meet service level requirements for service and productivity.
Adhere to enterprise frameworks or methodologies that relate to activities for respective business area(s).
Ensure respective programs/policies/practices are well managed, meets business needs, complies with internal and external requirements, and aligns with business priorities.
Consistently exercise discretion in managing correspondence, information and all matters of confidentiality; escalate issues where appropriate.
Protect the interests of the organization – identify and manage risks, and ensure the prompt and thorough resolution of escalated non-standard, high-risk issues.
Conduct internal and external research projects; support the development/delivery of presentations / communications to management or broader audience.
Conduct meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices.
Monitor service, productivity and assess efficiency levels within own function and implement continuous process / performance improvements where opportunities exist.
Apply subject matter expertise in the discipline, provide guidance, assistance and direction to others.
Actively manage relationships within and across various business lines, corporate and/or control functions and ensure alignment with enterprise and/or regulatory requirements.
Keep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts.
Maintain a culture of risk management and control, supported by effective processes in alignment with risk appetite.
Participate fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues/points of interest.
Provide thought leadership and/or industry knowledge for own area of expertise in own area and participate in knowledge transfer within the team and business unit.
Keep current on emerging trends/developments and grow knowledge of the business, related tools and techniques.
Participate in personal performance management and development activities, including cross training within own team.
Keep others informed and up-to-date about the status / progress of projects and / or all relevant or useful information related to day-to-day activities.
Contribute to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.
Lead, motivate and develop relationships with internal and external business partners / stakeholders to develop productive working relationships.
Contribute to a fair, positive and equitable environment that supports a diverse workforce.
Act as a brand ambassador for your business area/function and the bank, both internally and/or externally.