Marketing Planning & Analytics Lead

The Walt Disney Company • New York, NY

3d • Onsite

About The Position

In this role, you will utilize your academic knowledge of messaging channel end-to-end solutioning to enable marketer strategies. You are accountable from solution design to solution build and deployment, to understanding the impact of your solution. Your role is critical to ensuring a high-quality user experience through a rigorous quality assurance approach and intra-team peer feedback. In this role, you are central to driving user engagement improvements via relevancy tuning our messaging to discrete cohorts.

Requirements

• 2+ years of work experience in marketing operations, analytics, or equivalent applied roles
• Possessing a high bar for quality, and ability to readily spot potential bugs
• Superb writing skills to utilize for documentation, solution design and insights
• Effective communication skills with globally diverse cultures
• Curious and analytic mindset, striving to build expertise
• Ability to be on-call when business critical launches occur
• Verbal and writing proficiency in the English language

Nice To Haves

• Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager)
• Understanding of messaging best practices (email, push, in-app)
• Working knowledge of SQL
• Experience working in agile teams
• Verbal and writing proficiency in multiple languages

Responsibilities

• Engages marketers in refinement sessions to clarify strategy requirements to finalize intake.
• Builds messaging solution and conducts self-quality assurance testing.
• Conducts peer-review quality assurance for Marketing Operations counterparts to enable a deployment ready status.
• Actively monitors solution deployment for a limited period to readily identify potential bugs to remediate or mitigate.
• Utilizes business intelligence reporting or direct analytical queries to determine the business impact of the solution, and then utilizes that insight in go-forward refinement sessions or team reporting.

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree