Director, Marketing Planning And Strategy - Integrated Planning Lead

Walmart • Bentonville, AR

3d • $110,000 - $220,000 • Onsite

About The Position

The Integrated Planning Lead is responsible for driving enterprise marketing planning, operational excellence, and integrated execution across campaigns, channels, and business priorities. This role acts as the operational backbone of the marketing organization—connecting strategy to execution through scalable processes, workflow governance, resource alignment, and cross-functional orchestration. The ideal candidate combines strategic thinking with operational rigor and has deep expertise in marketing operations, integrated planning, campaign management, and organizational effectiveness within a fast-paced, matrixed environment.

Requirements

• Proven success leading complex, cross-functional marketing operations and execution processes at scale.
• Deep understanding of integrated marketing workflows, campaign orchestration, and operational governance.
• Strong experience with project management and workflow management platforms.
• Exceptional organizational, stakeholder management, communication, and problem-solving skills.
• Strong analytical mindset with experience using operational metrics and reporting to drive decisions.
• Ability to thrive in fast-paced, highly collaborative environments with shifting priorities.
• Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
• 1 year's supervisory experience or experience leading cross-functional projects.

Nice To Haves

• Leading cross-functional projects
• Marketing
• Supervisory
• Masters: Business Administration

Responsibilities

• Lead integrated marketing planning processes across all campaigns including owned-only.
• Drive alignment across cross-functional Marketing teams.
• Build and maintain integrated marketing calendars that ensure visibility, prioritization, sequencing, and dependency management across initiatives.
• Partner with leadership to evaluate priorities, assess business impact, and optimize planning against organizational goals and capacity.
• Lead annual marketing planning processes by aligning enterprise priorities, campaign roadmaps, channel strategies, and operational timelines across cross-functional teams.
• Translate enterprise and business objectives into actionable marketing roadmaps, integrated campaign plans, and operational execution strategies.
• Build and maintain the annual integrated marketing roadmap, ensuring alignment between business objectives, seasonal priorities, product launches, promotional moments, and resource capacity.
• Drive annual prioritization and intake processes to balance strategic initiatives, business impact, team capacity, and operational feasibility.
• Facilitate annual planning workshops, leadership reviews, and cross-functional alignment sessions to establish shared goals, timelines, dependencies, and success metrics.
• Translate annual business objectives into scalable operational plans, including campaign sequencing, resourcing strategies, governance models, and execution frameworks.
• Develop annual planning cadences, governance routines, and roadmap visibility mechanisms to improve organizational alignment and execution readiness throughout the fiscal year.
• Partner with Finance, Investment Management and leadership teams on annual budget planning, resource forecasting, and investment allocation to support integrated marketing priorities.
• Identify operational risks, timeline conflicts, and dependency gaps during annual planning cycles, proactively developing mitigation and contingency plans.
• Establish and manage annual marketing calendars and launch roadmaps that provide executive visibility into key initiatives, milestones, campaign timing, and cross-functional deliverables.
• Drive continuous optimization of annual planning processes, improving forecasting accuracy, prioritization effectiveness, speed-to-market, and cross-functional collaboration.
• Ensure annual plans remain agile and adaptable by continuously evaluating business shifts, organizational priorities, market dynamics, and execution performance throughout the year.
• Build and own the integrated rolling marketing calendar to align cross-functional initiatives, campaign timelines, business priorities, and operational dependencies across the organization.
• Consult - as needed - on integrated campaign execution across multiple initiatives, ensuring flawless coordination from planning through launch, to ensure delivering rolling calendar.
• Manage campaign readiness processes including asset tracking, stakeholder approvals, compliance checks, etc.
• Identify operational inefficiencies, bottlenecks, and execution risks, assisting in proactively implementing process improvements and automation opportunities.
• Drive continuous improvement initiatives focused on speed-to-market, scalability, campaign quality, and resource optimization.
• Optimize intake and prioritization processes to balance business demand with team capacity and strategic priorities.
• Partner with Marketing Technology and Operations teams to improve tooling, workflows, automation, and reporting capabilities.
• Support operational integration across marketing systems, calendars, dashboards, and reporting tools.
• Lead resource planning and operational forecasting across campaigns and business initiatives.
• Partner with leadership to assess team capacity, identify resourcing gaps, and prioritize work against organizational objectives.
• Support budget tracking, operational planning, vendor coordination, and external agency workflows where applicable.
• Ensure effective allocation of resources across competing priorities while maintaining execution quality and delivery timelines.
• Leverage data and operational insights to improve forecasting, workload management, and execution efficiency.
• Establish operational KPIs and reporting frameworks to measure execution effectiveness, campaign delivery, and organizational efficiency.
• Monitor campaign health, milestone completion, workflow adherence, and operational performance metrics.
• Deliver executive-ready reporting, dashboards, and business updates that provide visibility into priorities, risks, and outcomes.

Benefits

• Competitive pay
• Performance-based bonus awards
• Medical coverage
• Vision coverage
• Dental coverage
• 401(k)
• Stock purchase
• Company-paid life insurance
• PTO (including sick leave)
• Parental leave
• Family care leave
• Bereavement
• Jury duty
• Voting leave
• Short-term disability
• Long-term disability
• Company discounts
• Military Leave Pay
• Adoption and surrogacy expense reimbursement
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
• Live Better U (Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager