Marketing Strategist

Bitfocus • Las Vegas, NV

21h • Remote

About The Position

This role owns Bitfocus's integrated marketing program; from strategic campaign planning and account-based marketing to paid media and external event strategy. You'll build and maintain the canonical content library that Business Development, Customer Success, Product, and Communications draw from, reducing duplicative work across the organization and ensuring every external touchpoint reflects a coherent, well-timed message. This is a role for someone who wants to own something that matters and grow with it. The Operations team at Bitfocus sits at the center of how the company runs and communicates, spanning technical support, learning and development, and communications. This role joins that team as the function responsible for Bitfocus’s integrated marketing program, reporting to our Operations and Communications Manager and partnering across Business Development, Customer Success, and Product to bring consistent, well-timed messaging to market.

Requirements

• 5+ years of direct ownership of integrated campaigns, paid media programs, and pipeline metrics.
• Demonstrated experience with HubSpot Marketing Hub: workflows, lists, landing pages, forms, lead scoring, and campaign reporting.
• A track record of producing or directing long-form content, case studies, playbooks, guides, deep-dive blogs, that supports a sales or business development motion.
• Demonstrated ability to scope, brief, and manage external creative and development consultants with accountability to timeline, budget, and brand standards.
• Strong written communication skills and the ability to take complex product capabilities and make them land for non-technical buyers in a regulated, mission-driven sector.
• Recognize when a campaign is off-track, when a vendor is going to miss, or when a message is going to land wrong; and you act before it becomes someone else's problem.

Nice To Haves

• Experience marketing into government, nonprofit, healthcare, or other regulated or public-sector buyers.
• Familiarity with the HMIS landscape, HUD funding cycles, or the homelessness services sector.
• Experience facilitating cross-functional planning committees or recurring working groups with senior peers.
• Demonstrated experience building account-based marketing programs, including competitor displacement assets and RFP influence content.
• Hands-on experience building and executing event marketing programs, including exhibit hall management and post-event ROI reporting.
• Experience managing a webinar program, including promotion, registration, and post-event nurture.

Responsibilities

• Facilitate the Functional Growth Committee to plan and execute Bitfocus's annual campaign roadmap, each quarter defined by its own messaging brief, target audience, channel mix, and success metrics.
• Build and maintain the canonical content library that serves as the definitive source of messaging, positioning, and audience framing across Business Development, Customer Success, Product, and Communications. Version assets as messaging evolves, retire outdated content, and track adoption to reduce one-off content requests.
• Produce and commission the core asset suite for each campaign including case studies, playbooks, deep-dive guides, demo narratives, product explainers, writing and editing directly or managing external consultants. Scope, brief, and quality-review all vendor deliverables and hold them to timeline, budget, and brand standards.
• Own the competitor displacement program, design and execute regional and geotargeted campaigns targeting priority communities, and build RFP influence content in close coordination with Business Development.
• Define the creative concept, engagement strategy, and pre/on-site/post-event communications for events like NHSDC, NAEH, and HUD convenings. Manage vendors, equip the cross-functional event team with shared talking points, own lead handoff to Business Development, and deliver event ROI reporting within 30 days.
• Manage paid media programs including keyword strategy, audience targeting, and budget pacing. Advance marketing automation in HubSpot, list segmentation, nurture sequences, lead scoring, and campaign attribution, in partnership with the HubSpot CRM Admin and cross-functional leaders.
• Define marketing-sourced and marketing-influenced pipeline metrics with Business Development and Customer Success, and report monthly on campaign performance, paid media efficiency, and pipeline contribution. Identify when campaigns or channels are underperforming and flag it before it compounds.
• Stay current on the HMIS landscape, HUD funding cycles, and federal data standards changes so that campaign timing and messaging reflect the realities Bitfocus buyers actually operate in.

Benefits

• Medical, dental, and vision coverage for you and your dependents
• 401(k) with company match
• Flexible PTO and paid holidays
• Remote-first work environment
• Paid parental leave
• Professional development support
• A mission that matters — the work we do directly supports communities working to end homelessness

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed