Marketing Strategist

Iowa State University•Ames, IA

1d•Hybrid

About The Position

Want your work to directly impact Iowans and improve communities across the state? Excited to be part of an organization that connects research to real-world impact? If so, the Agriculture and Natural Resources (ANR) Communications team with Iowa State University Extension and Outreach is seeking candidates for a Marketing Strategist! This position will be classified as a Marketing Specialist II. What You'll Do: Provide training and consultation to faculty and staff on marketing strategies, tools, and best practices through workshops, meetings, and one-on-one support Develop internal resources to guide teams in audience identification, channel selection, competitor analysis, and market research and data analysis Conduct market analysis to support program and product positioning and decision-making Collaborate with subject matter experts to define marketing goals and develop strategic plans to achieve program success Build and maintain relationships with field staff and county offices to strengthen local and regional marketing efforts Partner with communications teams to ensure alignment in messaging, branding, copywriting, and creative assets across campaigns Plan, manage, and optimize digital marketing campaigns across platforms such as Meta Ads, Google Ads, and similar tools Monitor campaign performance, analyze data, and provide actionable insights and recommendations to stakeholders Coordinate with external vendors to support campaign execution and performance monitoring Evaluate and recommend new marketing opportunities and strategies to leadership

Requirements

Bachelor’s degree and 3 years of related experience
Candidates must be legally authorized to work in the U.S. on an ongoing basis without sponsorship.
Resume/Curriculum Vitae
Letter of Application/Cover Letter

Nice To Haves

Extensive knowledge of strategic marketing campaigns, including identifying target audiences, selecting communication channels, conducting competitor research, and collecting and analyzing market data
Knowledge of agriculture and natural resources
Proven experience successfully using Meta Ads, Google Ads, Search Engine Marketing, Google Marketing Platform or similar digital advertising platform
Experience training others or providing guidance on specific processes or tasks
Experience delivering presentations to large audiences in professional settings
Experience working in project management tools such as Trello

Responsibilities

Provide training and consultation to faculty and staff on marketing strategies, tools, and best practices through workshops, meetings, and one-on-one support
Develop internal resources to guide teams in audience identification, channel selection, competitor analysis, and market research and data analysis
Conduct market analysis to support program and product positioning and decision-making
Collaborate with subject matter experts to define marketing goals and develop strategic plans to achieve program success
Build and maintain relationships with field staff and county offices to strengthen local and regional marketing efforts
Partner with communications teams to ensure alignment in messaging, branding, copywriting, and creative assets across campaigns
Plan, manage, and optimize digital marketing campaigns across platforms such as Meta Ads, Google Ads, and similar tools
Monitor campaign performance, analyze data, and provide actionable insights and recommendations to stakeholders
Coordinate with external vendors to support campaign execution and performance monitoring
Evaluate and recommend new marketing opportunities and strategies to leadership