Marketing Sponsorships and Events Specialist I

UnitedHealth Group•Jersey City, NJ

8h•$72,800 - $130,000•Hybrid

About The Position

The Marketing Specialist is responsible for managing all aspects of events and sponsorship opportunities and support provider marketing initiatives across the Optum New York and New Jersey region. The Specialist is a dynamic and integral member of our marketing team. This role involves collaborating with various stakeholders, including external vendors and organizations, to strengthen our connection with the communities we serve and elevate the awareness of our providers and services. The ideal candidate is a self-starter with experience in event management and provider marketing support, who is proactive, well-organized and highly motivated. The Specialist possesses strong communication skills, a passion for their work and the ability to manage multiple tasks simultaneously. They should excel at seeking new insights, finding creative solutions, and measuring results, while comfortably collaborating and communicating with business partners and vendors to ensure the successful coordination and execution of events. If you are located within a commutable distance to Long Island, Hudson Valley, or North Jersey, you will have the flexibility to work remotely as you take on some tough challenges.

Requirements

High School Diploma/GED with 3+ years of project management experience or Bachelor's Degree
2+ years of experience in marketing, advertising or related field
2+ years project management experience
Proven solid writing/communications skills
Proven solid organizational skills
Proven ability to commute to events and offices in New Jersey, Long Island, and Hudson Valley

Nice To Haves

Experience with marketing project management systems (Workfront/Asana)
Event management experience
Proven keen attention to detail and strong project management skills with a track record of managing multiple projects and tasks simultaneously
Proven self-starter with the ability to balance and execute multiple projects concurrently
Curiosity for continuous learning and ability to apply insights to the business
Energized by a fast-paced growth-focused organization
Comfortable working in ambiguous situations and change; able to creatively find solutions to challenges and “cut through the clutter” to get things done
Flexible in adapting to changing business requirements
A drive to innovate and consider new approaches

Responsibilities

Oversee sponsorship events across the region, ensuring they align with regional and business priorities. Serve as the primary point of contact for all sponsorship and event-related requests
Develop and integrate engaging activities to boost participation and engagement at events
Encourage increased participation by internal teams through effective communication and motivation
Organize on-site logistics, including materials about Optum services, giveaways, contests and more
Collaborate with provider marketing to offer support related to events and sponsorship marketing, as well as highlighting provider achievements and awards across the organization
Coordinate with volunteers to ensure smooth on-site operations
Lead meetings with detailed presentations for on-site expectations to all relevant parties
Secure events by managing contracts and ensuring that all legal and financial aspects are handled efficiently
Manage budgets for events, ensuring cost-effectiveness and adherence to financial guidelines
Build and refine our sponsorship program for the year ahead, keeping regional and business priorities in mind
Regularly communicate with key business partners, such as practice managers, to ensure alignment and timely delivery of requests
Utilize project management systems (e.g., Workfront, Asana) to ensure workflows and projects remain on task and lead assigned projects from start to finish
Collaborate with internal and external cross-functional teams, developing and maintaining strong relationships with stakeholders
Quickly learn and adapt to new processes and continuously refine systems and seek innovative solutions
Understand and adapt to the Optum culture