Marketing Specialist - Tradeshows and Events

Copart•Dallas, TX

2d•Onsite

About The Position

Copart, Inc. is a global technology leader and the premier online vehicle auction platform, with over 200 facilities worldwide. Copart connects vehicle sellers with over 750,000 buyers in more than 190 countries. The company is seeking a highly driven Marketing Specialist, Events and Tradeshows, to lead and evolve its trade show presence in the B2B and Consumer space. This role will be the primary owner of execution, with the opportunity to collaborate with sales and creative teams to reimagine Copart's national presence through differentiated, experience-led activations.

Requirements

Bachelor’s degree in Business, Communications, or a related field is required.
2–3+ years’ experience in event marketing, tradeshows, field marketing, or experiential marketing.
Proven experience managing end-to-end tradeshow or live event execution.
Strong organizational and project management skills.
Engaging presence with a natural talent for connecting with attendees in high-traffic event environments.
Demonstrated ability to balance creative thinking with operational execution.
Experience evaluating marketing performance and applying insights to improve results.
Excellent communication and cross-functional collaboration skills.
Willingness and ability to travel frequently (approx. 30%).

Nice To Haves

Experience in automotive, tech, marketplace, B2B, or auction-based industries.
Track record of incorporating interactive or technology-driven event elements.
Spanish language proficiency.

Responsibilities

Lead end-to-end planning and execution for tradeshows across the U.S.
Manage all event logistics, including booth setup, shipping, inventory management, vendor coordination, and on-site troubleshooting.
Act as the on-site lead for events and represent Copart to exhibition visitors, ensuring seamless execution and an engaging brand experience.
Integrate technology and interactive elements into event experiences to drive engagement, lead capture, and brand differentiation.
Bring a strong point of view on emerging trends, cultural moments, and auto industry influences, using those insights to create meaningful, memorable audience engagement.
Collaborate with internal creative teams to design and execute tradeshow assets.
Partner closely with Sales to ensure strong alignment between event strategy and business objectives.
Monitor lead generation and management from all events, including capture, tracking, and follow-up processes.