SPP Marketing Specialist

Staples Inc.•Orange City, IA

18d•Hybrid

About The Position

Staples Promotional Products is seeking a Marketing Specialist to join its Brand Marketing team. The role supports the development and execution of strategic marketing initiatives intended to increase awareness, engagement, demand generation, and business growth. The specialist collaborates with Marketing, Sales, Merchandising, Creative, and Digital teams to deliver integrated campaigns, create customer experiences, and support the growth of Staples Promo. The position is hybrid and requires two days on site. Candidates should live within commuting distance of the company’s locations in Orange City, Iowa; Overland Park, Kansas; or St. Louis, Missouri.

Requirements

At least 2 years of experience in marketing, brand marketing, communications, or a related field.
Experience using Google Analytics, Power BI, or similar analytics platforms to measure campaign performance and support decision-making.
Experience with Marketo, Salesforce, or comparable marketing automation and email marketing platforms.
Proficiency with Microsoft Office applications, including PowerPoint and Excel.
Working knowledge of SharePoint and other collaboration tools.
Demonstrated analytical, communication, organizational, and project management skills, including the ability to manage multiple priorities and deliver high-quality results.
Strong organizational, project management, and time management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Excellent written, verbal, presentation, and interpersonal communication skills.
Analytical mindset and ability to interpret data, identify trends, and recommend improvements based on insights.
Experience developing marketing content, campaign messaging, and customer-facing materials.
Ability to collaborate effectively with cross-functional teams and external partners.
Understanding of customer engagement, lead generation, demand generation, and multichannel marketing strategies.
Strong business acumen and a proactive, solutions-oriented approach.
Passion for continuous improvement, innovation, and delivering meaningful customer experiences.

Nice To Haves

Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
2–4 years of relevant marketing experience.
Experience working with marketing agencies, creative partners, or external vendors.
Experience supporting lead generation, demand generation, or integrated marketing campaigns.
Knowledge of SEO, social media marketing, and content marketing best practices.
Experience with marketing analytics, reporting, and campaign performance optimization.
Copywriting and content development experience.
Familiarity with layout, print production, and creative development processes.

Responsibilities

Support the planning, execution, and optimization of integrated brand marketing campaigns that drive awareness, engagement, and demand generation.
Coordinate development of marketing assets, content, and campaign messaging across email, web, social media, sales enablement, events, and other digital channels.
Maintain brand consistency across marketing materials, communications, and customer touchpoints.
Manage project timelines, campaign calendars, promotional schedules, workflows, and deliverables, coordinating with cross-functional stakeholders to meet deadlines.
Partner with Creative, Sales, Merchandising, Digital teams, and Staples business units on go-to-market initiatives and customer engagement.
Monitor campaign performance, analyze results, and provide reporting insights and recommendations to improve effectiveness.
Conduct market, competitive, and industry research to inform campaign planning and strategic decision-making.
Support event marketing, seller enablement materials, and sales tools that strengthen customer engagement and solution adoption.