Marketing Specialist
About The Position
The Marketing Specialist creates content and executes digital marketing activities to attract and retain audiences. The role develops blog posts, social media content, videos, and other materials; manages marketing campaigns; optimizes website content; supports special events and projects; and helps maintain Verizon and BeMobile brand standards. The position also researches trends, keywords, and customer behavior to improve content and SEO performance, manages social media accounts and audience engagement, and administers marketing requests and tickets in coordination with internal teams and external partners.
Requirements
- At least 1 year of marketing-related experience.
- Experience with digital marketing platforms, social media, and search engine optimization.
- Strong written and verbal communication skills.
- Exceptional organizational, administrative, and multitasking abilities.
- Detail-oriented, with a high level of accuracy in content development, collateral, and product marketing.
- Proficiency in Google Suite.
- Knowledge and understanding of advertising, reporting, graphics, and/or photo imaging software, and WordPress templates.
Responsibilities
- Create and publish engaging content, including blog posts, social media content, and videos, to drive traffic and retain audiences.
- Research trends, keywords, and customer behavior to optimize content and enhance SEO performance.
- Manage and execute marketing campaigns while ensuring Verizon and BeMobile branding compliance.
- Support special events and projects, including creation, production, editing, and on-site assistance.
- Oversee, analyze, and optimize website content to improve visibility and user experience.
- Manage and strategize social media accounts, engage with audiences, and explore new digital tools.
- Administer marketing requests and tickets, coordinating with teams to ensure timely resolution.
- Coordinate with internal teams, vendors, and external partners to meet deadlines and objectives.
Benefits
- Health, dental, and vision insurance.
- Employee Assistance Program (EAP).
- 401(k) with employer match after 90 days.
- Career advancement opportunities.
- Pet insurance.
- Verizon service plan discounts.
- Financial wellness tools, including SmartDollar by Dave Ramsey and financial counseling.
- Paid time off and sick pay.
- Maternity and parental leave.
- DeVry University continuing education discounts.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
