Marketing Specialist

Federal Mfg•US NC Remote, NC

31d

About The Position

Join ProMach and shine. Whether you're creative, strategic, persuasive, or mechanically inclined, there’s a place for you here. Be a problem-solver, a closer, a futurist—whatever drives you. At ProMach, you'll be challenged and rewarded as you help improve packaging performance and shape the future of automation. And we’ll be proud to have you on the journey. Does this work interest you? Create and drive marketing campaigns to promote full line integration and service sales growth with active and inactive customer base segments. Direct the creation, development, scheduling, translation, distribution, and tracking of marketing collateral, including sales sheets, spec sheets, line cards, brochures, catalogs, photos, videos, presentations, and more, to support sales team efforts for customers and channel partners. Support the implementation of digital marketing strategies, including SEO, PPC, and email marketing. Create content for a website, blogs, landing pages, microsites, inbound links, SEO, PPC, remarketing, social media, and email marketing to drive demand generation. Manage project installation photography & videography shoots for the ProMach Integrated Solutions brand, including capturing and editing content post-shoot. Manage agency/vendor relationships for branding, advertising, search marketing, and public relations Support public relations efforts to identify and deliver press releases, articles, white papers, case studies, and interviews. Participate in the marketing budget development and ensure proper implementation of activities and spending. Support in the planning ProMach Integrated Solutions-specific meetings, events, and trade shows (including logistics, pre-, at-, and post-show marketing communications and reporting). Maintain consistent brand standards across individual product brands in all mediums, including but not limited to print, digital, documentation, machinery, and apparel. Collaborate with internal teams across multiple brands to ensure marketing efforts align with overall business objectives. If this sounds like you, we want to connect!

Requirements

Bachelor’s degree in Marketing, Business, Communications or a related field.
One (1) to three (3) years of marketing or related experience, preferably in a B2B manufacturing industry.
Experience with Microsoft Office Suite including Outlook, Teams, Word, Excel and PowerPoint.
Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro) and/or Canva.
Experience with content creation and/or video editing.
Excellent verbal and written communication skills.
Able to work effectively to meet deadlines and multi-tasking abilities.
Must be able to work effectively in a collaborative environment with input from different departments and levels within the organization.

Nice To Haves

Experience with Salesforce CRM or other CRM systems is preferred.

Responsibilities

Create and drive marketing campaigns to promote full line integration and service sales growth with active and inactive customer base segments.
Direct the creation, development, scheduling, translation, distribution, and tracking of marketing collateral, including sales sheets, spec sheets, line cards, brochures, catalogs, photos, videos, presentations, and more, to support sales team efforts for customers and channel partners.
Support the implementation of digital marketing strategies, including SEO, PPC, and email marketing.
Create content for a website, blogs, landing pages, microsites, inbound links, SEO, PPC, remarketing, social media, and email marketing to drive demand generation.
Manage project installation photography & videography shoots for the ProMach Integrated Solutions brand, including capturing and editing content post-shoot.
Manage agency/vendor relationships for branding, advertising, search marketing, and public relations.
Support public relations efforts to identify and deliver press releases, articles, white papers, case studies, and interviews.
Participate in the marketing budget development and ensure proper implementation of activities and spending.
Support in the planning ProMach Integrated Solutions-specific meetings, events, and trade shows (including logistics, pre-, at-, and post-show marketing communications and reporting).
Maintain consistent brand standards across individual product brands in all mediums, including but not limited to print, digital, documentation, machinery, and apparel.
Collaborate with internal teams across multiple brands to ensure marketing efforts align with overall business objectives.