Marketing Specialist

Transwestern•Austin, TX

6d•Onsite

About The Position

The Marketing Specialist plays a pivotal role in supporting business development and property marketing initiatives within a commercial real estate environment. This strategic marketing role contributes to the creation of compelling materials that win business, elevate property visibility, and drive client engagement. The ideal candidate is organized, collaborative, and detail-oriented, with the ability to manage multiple projects in a fast-paced, deadline-driven setting. This role integrates digital marketing, creative support, and strategic communications to enhance brand presence and generate new business opportunities.

Requirements

A bachelor’s degree in Marketing, Communications, Journalism, Business, Graphic Design, or a related field.
1–3 years of experience in a marketing, communications, or administrative role.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Excellent written and verbal communication skills.
Adaptability in a fast-paced environment.
Strong organizational and multitasking capabilities.
Proactively communicate with all stakeholders
Keen attention to detail with strong writing, proofreading, and editing abilities.
Positive attitude, collaborative spirit.
Self-motivated, proactive, and resourceful.
Professionalism, discretion, and confidentiality in handling sensitive information.

Nice To Haves

Commercial real estate, property management, architecture, or professional services experience is strongly preferred.
Familiarity with CRM systems (e.g., Salesforce, HubSpot, xRM), marketing platforms (Hootsuite, HubSpot, Google Analytics).
Basic understanding of digital marketing platforms, SEO, Google Analytics, and HTML is a plus.
Familiarity with project management or collaboration tools is helpful.
Basic graphic design skills (InDesign, Photoshop, Illustrator) are advantageous.

Responsibilities

Support the creation and assembly of proposals, presentations, and customized client communications.
Collaborate with brokers, internal services and creative teams to craft persuasive content that elevates storytelling and strengthens pursuit strategies.
Update or adapt team and market-specific capabilities, materials, social media content, and advertisements to position Transwestern in the marketplace.
Execute marketing campaigns that support property launches, repositioning efforts, and tenant engagement, including brochures, flyers, email campaigns, social media content, event invitations, and web pages.
Coordinate the development of property-specific campaigns for listings, events, and tenant outreach efforts.
Ensure all content reflects consistent design, strategic messaging, and alignment with brand and property goals.
The production and distribution process of marketing collateral.
Maintain organized systems for project documentation, collateral archives, and marketing assets to support efficiency and reuse.
Leverage marketing platforms and shared tools to streamline collaboration and ensure on-time project delivery.
Uphold brand standards by ensuring all marketing materials reflect consistent tone, design, and positioning.
Support event planning and execution, ensuring brand consistency and alignment with broader marketing strategies.
Perform or assume additional duties as assigned.