Marketing Specialist

John H. Carter Website • Baton Rouge, LA

1d

About The Position

The Marketing Specialist supports the development and execution of internal and external marketing communications and creates, updates, and coordinates marketing materials across print and digital channels. The role supports promotional merchandise marketplace administration, inventory and order coordination, event and field marketing, website and email marketing activities, social media publishing, and digital job postings in coordination with Human Resources.

The position also receives and coordinates marketing requests from departments across the company, maintains project schedules and records, coordinates reviews and approvals with internal stakeholders and vendors, and assists the Marketing Manager with department initiatives and special projects. The role is not eligible for visa sponsorship or assistance.

Responsibilities

• Assist with the development and execution of internal and external marketing communications.
• Draft, edit, format, and proofread announcements, promotional content, email communications, social media content, and other marketing materials.
• Support product, service, recruiting, employee, and company communications as assigned; coordinate with internal subject-matter experts to gather content information.
• Create and update sales sheets, flyers, presentations, digital graphics, signage, event materials, and other collateral using established brand standards and templates.
• Assist with developing and modifying creative assets for print, web, email, social media, and internal communications.
• Coordinate print production, proofs, specifications, and delivery with approved vendors as needed.
• Maintain organized libraries of approved logos, photography, templates, presentations, and marketing materials.
• Support administration of the promotional merchandise marketplace, including product listings, branding, pricing, and availability.
• Monitor promotional inventory and coordinate replenishment; support order processing, fulfillment, distribution, and vendor coordination.
• Maintain merchandise order, inventory, cost, and department/business-unit allocation records; assist with program reporting and analysis of product activity and spending.
• Coordinate marketing materials, displays, promotional items, and event kits for sponsored events, trade shows, recruiting events, and other company activities.
• Maintain systems for reserving, distributing, returning, and maintaining event materials.
• Assist with event registration, invitations, attendee communications, and promotional support; coordinate routine event-related requirements with internal stakeholders and outside vendors.
• Monitor company websites and digital content for accuracy and document required changes; assist with website content updates and digital marketing initiatives.
• Support the preparation, testing, deployment, and documentation of email marketing campaigns.
• Schedule and publish approved social media content, maintain social content calendars, and assist with basic engagement and performance reporting.
• Assist with digital job postings in coordination with Human Resources.
• Receive, document, and coordinate Marketing requests from departments across the company.
• Maintain project schedules, status records, supporting files, deadlines, and accurate records of marketing projects, vendors, assets, opportunities, and completed work.
• Coordinate reviews and approvals with internal stakeholders and external vendors; communicate project status and identify missing information, scheduling conflicts, or approval delays.
• Assist the Marketing Manager with department initiatives and special projects.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed