Marketing Specialist

Barr, Inc.•Town of Algoma, WI

5d•Onsite

About The Position

Join a focused, high-performing team that prioritizes business outcomes, professional growth, and a healthy work-life balance. We are seeking a highly capable, digitally savvy Marketing Specialist to support and collaborate closely with our Senior Marketing Manager. In this role, you will contribute to the analysis, development, and execution of data-driven marketing strategies aimed at delivering measurable revenue growth. This position offers meaningful ownership, direct mentorship, and the opportunity to make a visible impact across the organization.

Requirements

3–5 years of hands-on marketing experience in a product-based, B2B environment
Demonstrated ability to analyze business challenges and address customer needs effectively.
Experience with marketing automation platforms (e.g., HubSpot) and content management systems (e.g., BigCommerce).
Proficient across digital marketing channels, including SEO/SEM, paid social, email marketing, and analytics.
Excellent written and verbal communication skills, capable of crafting compelling subject lines and clear campaign briefs.
Ability to quickly understand technical product lines and thrive in a fast-paced, entrepreneurial environment.
Collaborative team player with strong motivation, sound decision-making, and a commitment to seeing projects through to completion.
Proficient in Microsoft Office

Nice To Haves

Familiarity with AI tools and mainstream marketing technologies is a strong advantage.
Experience with A/B testing and conversion rate optimization
Basic design skills (Canva, Figma, Adobe)
B2B or eCommerce experience

Responsibilities

Collaborate closely with the Senior Marketing Manager to develop strategies, then execute them independently.
Create and manage engaging content across multiple platforms, including LinkedIn, Instagram, newsletters, and the company blog.
Plan, execute, and take ownership of marketing campaigns from start to finish.
Monitor social media channels, engaging with customers and the broader community.
Track, analyze, and report on campaign performance, providing actionable insights for optimization.
Stay informed on digital trends, platform updates, and emerging tools, proactively sharing findings with the team.
Assist in planning, promoting, and reporting on events, webinars, and product launches.
Manage the day-to-day execution of multi-channel campaigns, including digital marketing, social media, email campaigns, paid advertising, public relations, video content, and product photography.
Support go-to-market initiatives for product and campaign launches, contributing to messaging and unique value proposition development.
Conduct market research through surveys, interviews, and customer interactions to strengthen messaging and marketing collateral.
Manage marketing automation platforms (e.g., HubSpot) and content management systems (e.g., BigCommerce).
Audit website content and update product descriptions and visuals as needed.