NA Brand Marketing Specialist / Spécialiste marketing

Parkland Corporation•Montreal, QC

About The Position

As part of the Strategic Marketing & Innovation team, the Marketing Specialist plays a key role in supporting the development, execution, and optimization of marketing and brand initiatives across Sunoco’s portfolio. This role is responsible for helping drive brand performance, marketing effectiveness, and business impact through strong cross-functional coordination, operational excellence, and performance-focused marketing execution. The Marketing Specialist partners closely with internal stakeholders, including Loyalty, Analytics, Operations, Media, and external agency partners, to ensure programs and campaigns are insight-driven, effectively executed, and aligned to business objectives and brand standards. The role also supports post-acquisition integration efforts, fleet-wide marketing initiatives, special projects, brand governance, and the ongoing evaluation of campaign effectiveness and ROI. This position is ideal for a highly organized and collaborative marketing professional who thrives in a fast-paced environment, can manage multiple initiatives simultaneously, and is passionate about delivering high-quality marketing programs and strategic initiatives that create measurable business value.

Requirements

Bachelor’s degree in Marketing, Business, Advertising, Communications, or a related field.
Minimum 5–7 years of experience in marketing, brand management, retail marketing, agency, or related industries.
Strong ability to build and maintain relationships with cross-functional stakeholders, agency partners, and vendors.
Excellent communication, analytical, and problem-solving skills, with the ability to translate data and insights into clear business recommendations.
Demonstrated experience managing multiple projects and priorities in a fast-paced environment with competing deadlines.
Experience supporting integrated marketing campaigns and evaluating marketing performance, ROI, and post-campaign results.
Experience collaborating with analytics, finance, loyalty, media, or operations teams to assess and improve marketing effectiveness.
Strong organizational skills with exceptional attention to detail and project coordination capabilities.
Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint; experience with dashboards, reporting tools, and KPI tracking is an asset.
Experience with budgets, forecasting, invoice processing, and PO management is considered an asset.
B2B, fleet, loyalty, retail, or multi-location marketing experience is considered an asset.
Verbal and written fluency in French is considered an asset.

Nice To Haves

Experience with dashboards, reporting tools, and KPI tracking is an asset.
Experience with budgets, forecasting, invoice processing, and PO management is considered an asset.
B2B, fleet, loyalty, retail, or multi-location marketing experience is considered an asset.
Verbal and written fluency in French is considered an asset.

Responsibilities

Represent the Strategic Marketing & Innovation team on assigned initiatives, providing strategic input focused on business impact, customer experience, brand alignment, and marketing effectiveness.
Support the development of clear business objectives, KPIs, measurement plans, and success metrics for marketing initiatives and programs.
Contribute to the development and evolution of performance measurement frameworks used to evaluate campaign effectiveness, customer engagement, and ROI.
Participate in cross-functional working groups to ensure initiatives are aligned to broader business priorities, operational requirements, and marketing objectives.
Identify opportunities to improve processes, enhance execution, and drive greater efficiency and effectiveness across marketing initiatives.
Support post-acquisition integration initiatives and fleet-wide strategic projects across multiple brands and regions.
Manage multiple concurrent initiatives by coordinating internal stakeholders (Analytics, Loyalty, Merchandising, Operations, Legal, IT, Construction, Finance, etc.) and external agency or vendor partners to deliver projects on scope, on time, and within budget.
Lead the planning, briefing, development, approval, and deployment of marketing initiatives while ensuring alignment with brand standards, operational requirements, and internal processes.
Develop and maintain detailed project timelines, workbacks, trackers, and status updates to ensure strong cross-functional alignment and accountability.
Provide leadership visibility into project status, risks, timelines, budgets, and performance results through regular updates and reporting.
Own day-to-day management of assigned project and brand budgets, including budget tracking, PO creation, invoice processing, accruals, and forecast updates.
Support the execution of integrated marketing initiatives across media, creative, CRM, digital, print, signage, translation, and communications channels.
Lead and support special marketing initiatives, including fleet-wide programs, pilot launches, rebranding efforts, post-acquisition integration initiatives, and new program rollouts.
Manage campaign assets, timelines, budgets, approvals, and vendor deliverables to ensure high-quality execution and on-time delivery.
Partner with Analytics teams to evaluate campaign and initiative performance, develop business cases, identify optimization opportunities, and support post-campaign reviews.
Support in-flight optimization efforts by monitoring campaign performance and coordinating adjustments as required.
Ensure all marketing materials and customer-facing assets comply with brand standards, legal requirements, and operational specifications.
Support brand governance activities, including maintaining and evolving brand standards, templates, and brand tools across Brand Hub, SharePoint, and other internal platforms.
Coordinate and support updates to brand books, marketing guidelines, and creative standards across multiple brands and regions.
Support marketing research initiatives, including agency briefing, vendor coordination, survey execution, competitive reviews, and synthesis of key findings and recommendations.
Assist with customer, market, and competitive insight gathering to support strategic decision-making and initiative development.
Support French content review and bilingual marketing execution to ensure accuracy and compliance where required.
Support selected sponsorship, partnership, and promotional initiatives as needed.
Lead or support private label rebranding initiatives in partnership with internal stakeholders and external agency partners.
Provide ongoing support for ad hoc strategic projects and emerging business priorities as required.