Brand Marketing Specialist (Remote)

Aeroflow Health • Asheville, NC

11h • Remote

About The Position

Aeroflow Health is a leading provider of home medical equipment and clinical support services. The Mom & Baby Division supports hundreds of thousands of growing families each year through insurance-covered maternal health products and services. Aeroflow Health is seeking a Brand Marketing Specialist to support consumer marketing, referral growth, and brand engagement initiatives for the Mom & Baby division. This role will report to the Brand Marketing Manager and support the execution of brand campaigns, influencer and creator programs, referral growth initiatives, provider marketing efforts, and community-building activities. The ideal candidate is highly organized, proactive, and execution-oriented, with the ability to manage multiple priorities and keep projects moving forward from concept through completion.

Requirements

• 3-5 years of experience in brand marketing or agency account management.
• 4 year degree in marketing, communications, or related field.
• Excellent written and verbal communication skills.
• Experience executing marketing assets or campaigns.
• Ability to come into the Aeroflow Health headquarters at least twice per year for onsite planning sessions.
• Maintain HIPAA/patient confidentiality.
• Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.
• Compliance is a condition of employment and is considered an element of job performance.

Nice To Haves

• Experience with B2B marketing support or event logistics is a major plus.
• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously.
• Detail-oriented and highly organized individual.
• Strong understanding of visual aesthetics and brand voice; ability to give constructive feedback on creative content.
• Eye for design with ability to create new content leveraging existing templates and brand standards.
• Ability to manage multiple stakeholders and priorities simultaneously.
• Strong interpersonal skills for partnering with influencers, vendors, and cross-functional internal teams.
• Comfortable looking at social metrics to determine what’s working and where to pivot.
• Self-organized, with the ability to multitask, problem solve, and willingness to learn.
• Passion for consumer brands, motherhood, healthcare, or community-driven marketing.
• Have initiative, passion, resourcefulness, self-motivation, and a high level of ownership.

Responsibilities

• Support the planning and execution of integrated brand campaigns, ensuring all creative assets, timelines, and deliverables are aligned across social and digital channels.
• Monitor campaign performance and provide recommendations to optimize results.
• Assist with sourcing, vetting, and executing partnerships with influencers and content creators; oversee the briefing process to ensure high-quality User Generated Content (UGC) that aligns with brand standards.
• Repost and create content for social media outside of core channels. Assist with organizing content calendar, scheduling, copywriting, light design work leveraging Canva.
• Manage the day-to-day operations of our brand ambassador and affiliate programs, fostering relationships with partners and optimizing performance.
• Support provider referral and field marketing initiatives through coordination of communications, educational materials, promotional toolkits, and outreach efforts.
• Act as the librarian of the brand’s creative library, ensuring all photography, video, and design assets are organized, up-to-date, and accessible.
• Monitor and report on industry trends and competitor activities, providing actionable insights to the team.
• Serve as a key execution partner by coordinating cross-functional initiatives, maintaining project plans, proactively identifying risks or dependencies, and ensuring deadlines are met.
• Contribute to new brand initiatives, special projects, and evolving priorities across the Brand Marketing function.

Benefits

• Competitive Pay
• Health Plans with FSA or HSA options
• Dental, and Vision Insurance
• Optional Life Insurance
• 401K with Company Match
• 12 weeks of parental leave for birthing parent
• 4 weeks leave for non-birthing parent(s)
• Additional Parental benefits to include fertility stipends, free diapers, breast pump
• Paid Holidays
• PTO Accrual from day one
• Employee Assistance Programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level