Brand Marketing Specialist I
Escalade•Evansville, IN
•Onsite
About The Position
Escalade Sports is home to some of the most recognized names in basketball – Goalrilla, Goaliath, Silverback, and Goalsetter. These are brands trusted by athletes, families, and communities around the world. From professional-grade systems used by elite players to backyard hoops that bring neighborhoods together, our basketball portfolio sits at the top of its class globally. We’re looking for a Brand Marketing Specialist to help drive Escalade Sports’ next chapter of e‑commerce growth for these basketball brands.
Requirements
- Bachelor’s degree in marketing, business, communications, or related field
- 2-3 years of e‑commerce or digital marketing experience preferred
- Hands‑on expertise in any of the following Shopify, Klaviyo, or Salsify
- Familiarity with paid media platforms (Meta, Google Ads, AMS) and affiliate marketing tools
- Proficiency with SEO and analytics tools (GA4, SemRush, BrightEdge)
- Strong analytical skills and ability to translate data into action
- Excellent communication and organizational skills
- Ability to work collaboratively across marketing, product, and creative
Responsibilities
- Build and maintain Shopify promotions, Email/SMS campaigns (Klaviyo), review platforms (Bazaarvoice), and promotional calendars
- Support paid media campaigns across Meta, Google, Amazon, Wayfair and manage affiliate program deliverables
- Manage site structure updates, landing page builds, and app integrations to enhance the digital experience
- Create and execute a promotional and social media calendar
- Assist in building a strong brand focused social media presence
- Write clear and engaging SEO, GEO rich content for ecommerce that reflect the brand’s voice
- Organize and manage product content (copy, images, videos, specs, dimensions, pricing) utilizing a product database Salsify and publishing to Shopify websites, Amazon, and additional retail channels
- Maintain product metadata, Google Merchant Center feeds, and SEO, GEO rankings
- Track and analyze performance using GA4 and pixel data to inform marketing strategy and investment
- Collaborate with brand, product, sales and creative on initiatives that drive e‑commerce growth
- Contribute to reporting dashboards and insights to share with the Basketball team and senior leadership
- Stay current on e‑commerce, SEO, and digital marketing trends to recommend enhancements
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
