Marketing Specialist

ALABAMA GOODWILL INDUSTRIES INC • Birmingham, AL

1d

About The Position

The Marketing Specialist supports Alabama Goodwill Industries’ mission of helping people overcome barriers to employment and achieve self-sufficiency by increasing awareness of Goodwill’s programs, services, and impact. This role contributes to donor engagement, customer transactions, and community visibility through consistent, mission-aligned marketing efforts. Reporting to the Marketing Manager, the Marketing Specialist supports the planning, execution, and tracking of marketing activities across digital, print, in-store, and community channels. This entry- to mid-level role focuses on content creation, campaign support, basic performance tracking, event coordination, and day-to-day marketing operations that advance material donations and philanthropic support.

Requirements

• Strong written and verbal communication skills.
• Ability to communicate effectively one-on-one and in group settings.
• Basic graphic design skills with experience using Adobe Creative Suite and Canva.
• Ability to manage multiple tasks, meet deadlines, and adapt to changing priorities.
• Working knowledge of social media platforms and current marketing trends.
• Interest in mission-driven work, sustainability, and community impact.
• Bachelor's degree in Marketing, Communications, Graphic Design, or related field; equivalent work experience may be considered.
• 1–2+ years of marketing, communications, or related experience.
• Basic social media literacy with a willingness to stay current on trends.
• Ability to work occasional evenings or weekends for events.
• Occasional travel to AGI locations.
• Valid driver’s license, reliable transportation, and appropriate insurance required.
• May be required to operate a company vehicle under special circumstances.

Nice To Haves

• Portfolio of social media or graphic design work preferred.

Responsibilities

• Assist in the creation of marketing materials that follow brand guidelines, including digital content, in-store signage, flyers, advertisements, newsletters, and reports.
• Support the implementation and tracking of marketing campaigns across digital, print, social media, and event platforms.
• Maintain content calendars to support timely and consistent messaging.
• Assist with maintaining and updating website and social media content under the direction of the Marketing Manager.
• Monitor platforms for outdated or inappropriate content and flag items for correction.
• Support social media engagement and basic growth initiatives.
• Help collect and organize basic campaign performance data and trends.
• Conduct light market research to identify opportunities and support future initiatives.
• Assist with planning, coordinating, and attending company events, community activities, and recognition programs as needed.
• Support fundraising and outreach efforts by coordinating materials and assisting with community partnerships and speaking opportunities.
• Work collaboratively with internal teams (e.g., Operations, Retail) and external vendors to support marketing projects.
• Coordinate distribution of marketing materials to stores, donation centers, and events.
• Recommend basic process improvements to support efficient handling of marketing requests.
• Attend required trainings and team meetings.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level