Marketing Specialist

TekWissen•Columbus, OH
•Hybrid

About The Position

The Marketing Specialist supports seasonal strategic development, guidance, and assessment of body care and gifting categories to drive category growth, build brand relevance, reframe the value proposition, and deepen brand engagement. The role also supports strategies for product collaborations and talent partnerships, working with Merchants, Loyalty, Operations, and Creative teams to plan, implement, and activate key initiatives and ensure flawless execution of omnichannel marketing campaigns. The position focuses on executing Loyalty offers, events, and member-exclusive promotions across channels; maintaining seasonal trackers, event briefs, line plans, and other working documents; managing Jira requests for promotions; coordinating Loyalty inputs in Workfront; and keeping offer details, dates, and requirements aligned across systems and documents.

Requirements

  • 2–3 years of marketing experience in-house or at an agency, with a focus on operations.
  • Excellent organizational skills to balance multiple tasks, manage projects, and proactively address business priorities.
  • Strong attention to detail and written and verbal communication skills.
  • Experience in presentation development and visual storytelling.
  • Positive, proactive approach; ability to brief senior leaders, encourage team relationships, and support peers.
  • Ability to think critically, curiously, strategically, and innovatively, and to change course when necessary to achieve desired results.
  • Results-oriented, with willingness to own assigned responsibilities and adhere to deadlines.
  • Proficiency in Microsoft Office, including PowerPoint, Excel, and Outlook.

Nice To Haves

  • Experience in the beauty, consumer goods, fashion, or retail industries.

Responsibilities

  • Support execution of Loyalty offers, events, and member-exclusive promotions across channels.
  • Maintain Loyalty seasonal trackers, event briefs, line plans, and other working documents so timing and offer details remain current.
  • Submit and manage Jira requests for Loyalty promotions, including CRM, offer-code, and Commerce Operations support.
  • Manage Loyalty inputs within Workfront, including strategic priorities, project timelines, supporting materials, and creative review milestones.
  • Keep offer details, dates, and requirements aligned across trackers, briefs, Jira, and Workfront.
  • Support seasonal strategic development, guidance, and assessment of body care and gifting categories.
  • Support the creation of strategies for product collaborations and talent partnerships, collaborating with Merchants, Loyalty, Operations, and Creative teams.
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