Marketing Specialist (Campaigns & Operations)

Trilogy Innovations•Bridgeport, WV

8d•Remote

About The Position

Trilogy Innovations is seeking a Marketing Specialist to own and execute integrated marketing campaigns that support brand visibility and pipeline growth. This role centers on end-to-end campaign ownership, HubSpot execution and optimization, and KPI tracking, reporting, and performance improvement, with a strong line of sight into business development through targeted marketing efforts. This is an individual contributor role where you will work independently to plan, execute, and measure marketing campaigns, while serving as Trilogy's day-to-day point of contact with our external marketing agency and collaborating across business development, leadership, and people operations to align campaigns with company priorities. You will own the work end-to-end and have direct influence on marketing performance and growth outcomes.

Requirements

3–5 years of experience in marketing, digital marketing, or marketing operations
Hands-on experience with HubSpot or similar CRM/automation platforms
Experience building and executing marketing campaigns across digital channels
Strong understanding of marketing KPIs, analytics, and performance tracking
Ability to interpret data and translate insights into actionable improvements
Strong project management and organizational skills
Excellent written and verbal communication skills

Nice To Haves

Experience in B2B, technology, or GovCon environments
Familiarity with lifecycle marketing and lead nurturing strategies
Experience supporting business development or pipeline generation efforts
Exposure to SEO, paid media, or account-based marketing strategies

Responsibilities

Plan, build, and execute multi-channel marketing campaigns across email, web, and digital platforms
Own campaign timelines, deliverables, and performance outcomes
Partner with leadership to align campaigns with growth priorities and target markets
Direct and coordinate with our external marketing agency on creative, production, and channel execution; review deliverables and hold the agency accountable to scope, timelines, and quality
Ensure campaigns are executed with consistency, accuracy, and quality
Build and manage campaigns, workflows, and automation within HubSpot
Develop audience segmentation strategies and lead nurturing workflows
Create and manage landing pages, forms, and email campaigns
Maintain data integrity, contact structure, and lifecycle stages
Optimize system usage to improve campaign performance and efficiency
Track and analyze key marketing metrics — including campaign performance and conversion rates, lead generation and qualification, and funnel progression and engagement
Build and maintain dashboards and reports that provide clear performance insights
Identify trends and make data-driven recommendations to improve campaign effectiveness
Continuously test, refine, and optimize campaigns based on performance data
Support development and execution of marketing content, including email campaigns, digital content, and case studies and campaign assets
Ensure messaging is clear, consistent, and aligned with brand positioning
Collaborate with business development, leadership, and people operations to gather subject-matter inputs, capture stories, and refine messaging
Partner with business development teams to support pipeline generation efforts
Develop targeted campaigns aligned to strategic accounts and growth initiatives
Support lead handoff processes and alignment between marketing and BD
Contribute to marketing materials that support capture and proposal efforts