Marketing Specialist - Simply Dwell Homes

Neal Careers•Sarasota, FL

17d

About The Position

The Marketing Specialist serves as the primary marketing resource for Simply Dwell Homes, coordinating marketing execution with the sales team and third-party partners. Under the direction of the Director of Sales, the role plans and executes marketing initiatives supporting community traffic, lead generation, sales conversion, and brand awareness. The specialist manages marketing requests and projects from intake through completion, coordinating priorities, approvals, deliverables, vendors, and production schedules. The position supports marketing for active and future communities, including openings, inventory campaigns, promotions, Realtor outreach, events, signage, collateral, displays, and promotional materials. It coordinates digital and print content, advertising, social media, email and CRM campaigns, photography, video, virtual tours, renderings, and sales presentations. The specialist collaborates across departments to verify information and ensure customer-facing communications are accurate, current, consistent, and aligned with brand standards. The role monitors marketing performance and provides weekly and monthly reporting to the Director of Sales, including recommendations and follow-up actions. It also assists with budget tracking and vendor invoice review, and attends community visits and company-sponsored events as needed. The work includes regular travel within the market and occasional work at active construction sites, sales centers, models, and outdoor community locations. Neal Communities is an Equal Opportunity Employer and a Drug-Free Workplace.

Requirements

Bachelor's degree in marketing, advertising, communications, business, or a related field; equivalent education and experience may be considered.
Three or more years of marketing experience.
Ability to independently manage multiple projects, deadlines, agencies, and vendors in a fast-paced environment.
Strong written, verbal, proofreading, organizational, project management, and interpersonal communication skills.
Working knowledge of websites, CRM and email platforms, social media, digital advertising, analytics tools, and Microsoft Office.
Strong attention to detail, initiative, accountability, sound judgment, and ability to turn sales priorities into clear marketing actions.
Valid driver's license and ability to reliably travel to communities, sales centers, events, and vendor locations within the market.
Frequently uses a computer keyboard and handles objects or controls; position may involve standing, walking, bending, stooping, grasping, writing, typing, repetitive motions, visual acuity, and occasional stair climbing.
Regular travel as a vehicle driver or passenger; occasional work at active construction sites, sales centers, models, and outdoor community locations.
Specific vision abilities include close vision, peripheral vision, depth perception, and the ability to adjust focus.
May occasionally lift and/or move up to 40 pounds.

Nice To Haves

Homebuilding, residential real estate, or construction-related marketing experience is preferred.
Adobe Photoshop, InDesign, WordPress, or comparable creative and website experience is preferred.

Responsibilities

Plan and execute marketing initiatives under the direction of the Director of Sales to support community traffic, lead generation, sales conversion, and brand awareness.
Serve as the primary intake point for marketing requests and manage priorities, deadlines, approvals, and deliverables from inception through completion.
Act as the primary liaison with third-party advertising agencies, digital partners, printers, sign companies, photographers, videographers, website vendors, and other marketing suppliers.
Prepare creative briefs, coordinate production, obtain internal approvals, provide consolidated feedback, and hold outside partners accountable for quality, budget, accuracy, and deadlines.
Coordinate marketing for active and future communities, including community and model openings, inventory campaigns, promotions, Realtor outreach, events, signage, collateral, displays, and promotional materials.
Partner with the Director of Sales and sales team to identify traffic needs, inventory priorities, customer objections, and opportunities requiring focused marketing support.
Coordinate website content, community pages, floor plans, site plans, inventory listings, digital advertising, social media, email marketing, CRM campaigns, and lead-nurturing initiatives.
Create, proofread, edit, and coordinate content for websites, emails, blogs, advertisements, brochures, presentations, promotions, public relations materials, and social media.
Coordinate photography, video, virtual tours, 3D renderings, artwork, and electronic sales presentations for websites, collateral, touchscreens, and campaigns.
Maintain rolling 3-, 6-, and 12-month marketing calendars and organized files for marketing assets, projects, production schedules, approvals, and vendor records.
Ensure customer-facing communications are accurate, current, consistent, and compliant with brand standards.
Create image and video content for social media and other needs through community visits and other company-approved events.
Coordinate with Sales, Operations, Construction, Purchasing, Design, Architecture/Drafting, Land Development, and other departments to verify information before publication.
Monitor website traffic, lead sources, campaign results, cost per lead, community traffic, email engagement, conversion trends, and marketing return on investment.
Provide weekly and monthly reporting to the Director of Sales, including results, recommendations, and required follow-up actions.
Assist with tracking the marketing budget, reviewing vendor invoices, and recommending expenditures based on performance and business priorities.
Attend community visits, grand openings, Realtor functions, promotions, and other company-sponsored events as needed.
Support the organization's mission and vision by exhibiting excellence and competence, collaboration and innovation, respect, commitment to the community, accountability, and ownership.