Marketing Specialist

Unified Women's Healthcare

23h

About The Position

Florida Woman Care Laboratory is seeking a dynamic and strategic Marketing Specialist to elevate the visibility, reputation, and impact of our laboratory services. This role is central to promoting the laboratory’s commitment to quality, excellence, and innovation, not only within the lab but also across our network of clinical affiliates. The Marketing Specialist will develop and execute marketing initiatives that strengthen patient engagement, support our clinical partners, and maintain our digital presence.

Requirements

• Bachelor’s degree in marketing, Communications, or related field
• 3–5 years of experience in healthcare marketing
• Strong understanding of healthcare regulations, patient privacy, and ethical marketing practices.
• Proven ability to create engaging content for both professional and patient audiences.
• Proficiency in digital marketing tools, social media management, website CMS, and analytics platforms.
• Excellent communication, presentation, and project management skills.
• Creative, proactive, and able to work independently as well as collaboratively.

Nice To Haves

• advanced degree preferred
• preference for laboratory or clinical services experience

Responsibilities

• Promote the laboratory’s culture of quality and excellence through campaigns that highlight clinical accuracy, patient safety, and innovative testing solutions.
• Collaborate with clinical partners to develop marketing programs, educational materials, and resources that support adoption and utilization of laboratory services.
• Create compelling content and assets (digital and print) that explain testing options, benefits, and results to patients, enhancing patient understanding and trust.
• Manage the laboratory’s website, social media, and other digital platforms to maintain relevance, drive engagement, and support patient education.
• Develop marketing collateral including brochures, newsletters, case studies, videos, presentations, and infographics that reinforce our lab’s value proposition.
• Track marketing initiatives, monitor engagement metrics, and provide actionable insights to continuously improve marketing effectiveness.
• Partner with clinical teams, lab staff, and corporate marketing to align messaging and initiatives with overall organizational goals.

Benefits

• Medical, dental, and vision plans, fertility benefits, and supplemental insurance options.
• Vacation, personal days, and paid holidays to help you recharge.
• 401(k) with employer contribution, plus Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs).
• Short- and long-term disability, paid parental leave, basic life insurance, and optional additional coverage.
• Employee Assistance Program, commuter benefits, pet insurance, and identity theft protection.
• Opportunities and resources to support your career growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees