Marketing Specialist - Hybrid

AAA Northeast•North Providence, RI
•$66,500 - $83,500•Hybrid

About The Position

Under general supervision; recommends, facilitates, and executes marketing strategies to achieve marketing goals. Responsible for ensuring all aspects of campaign across channels are complete, as listed in below. Position may specialize in specific growth areas such as Insurance, Membership, Travel, Automotive Services, etc.; delivers Five Diamond service during all business transactions.

Requirements

  • Bachelor's Degree Marketing or related field or 6-8 years of additional relevant experience required
  • 4-6 years Account service or in-house marketing with experience in direct and digital marketing required
  • 1-3 years Industry related marketing preferred
  • Knowledge of digital marketing, direct mail and print production; as well as event planning and collateral management required

Responsibilities

  • Responsible for conception, execution & management of retention marketing strategies.
  • Includes campaign tactics for direct and digital marketing and paid media tactics.
  • Works with marketing team and business line management, as needed, to define creative strategy and success metrics.
  • Communicates creative concept and key marketing information to in-house and external creative teams as well as e-business departments.
  • Manages and traffics all marketing jobs; ensuring timely and cost-conscious project completion.
  • Measures the effectiveness of marketing strategies.
  • Tracks budget and campaign expenses.
  • Builds professional relationships with Senior Management of Club business lines; ensures timely and effective communication regarding all marketing programs.
  • May leads monthly business line meetings and serve as the main liaison with business line.
  • Reports on campaign effectiveness and recommends adjustments as needed.
  • Prepares reports and presentations to highlight campaign success and metrics.
  • Seeks and provides information to help business lines understand customers, competitive sets, and trends.

Benefits

  • Medical coverage with employer contributions covering up to 93% of the premium cost, plus dental and vision options.
  • 6% company match on 401(k) retirement plan contribution, with contributions fully vested and made every pay period
  • 3 weeks’ vacation, 12 holidays, 8 sick days, 48 hours of volunteer time annually
  • Free AAA membership, insurance discounts, travel commission refund, up to $625 in Wellness Incentives, up to $6k in tuition reimbursement, and more!
  • Competitive base pay, annual bonus opportunities, and for certain roles, additional monthly and/or quarterly incentive compensation.
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