Marketing Specialist

PNC Bank • Pittsburgh, PA

43d • Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Marketing Specialist within PNC's Operational Excellence organization, you will be based in Pittsburgh, PA. Position Summary: PNC produces hundreds of millions of direct marketing impressions each year for prospective and current clients. As a Marketing Specialist for the Operational Excellence team, you will execute direct marketing campaigns (primarily direct mail and email), which are a vital part of the PNC marketing mix. Responsibilities include all aspects of direct marketing execution including list development, quality control, production, deployment and post-deployment validation. We are seeking a team member who has a passion for marketing and project management. The right individual will possess high energy and a desire to learn about what it takes to execute marketing campaigns flawlessly and the importance of innovative thinking. This team member needs to have a collaborative spirit and possess strong communication skills and will work closely with multiple partners including other areas of Marketing and external vendors. The Marketing Specialist will have proven success executing project deliverables on time. Execute moderate to low risk direct marketing campaigns and others as required Coordinate, review and approve marketing workflow activities and tasks Perform quality control review of marketing assets; act as second-level reviewer as necessary Identify additional process improvements to increase efficiency and mitigate risk of campaigns Work with marketing partners to suggest campaign improvements and best practices Coordinate communications with marketing and product partners, as necessary PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Under direct supervision, assists in the coordination of basic marketing program execution. Develops a strong understanding of existing marketing strategies and ability to implement established programs/initiatives. Assists in the coordination and execution of marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications. Assists in data collection and synthesis in order to identify trends. Ensures all operating activities are delivered within the established budget framework. Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Requirements

• Proven success executing project deliverables on time.
• University / college degree with < 1 year of professional experience and/or successful completion of a formal development program. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

• Passion for marketing and project management
• High energy and a desire to learn
• Collaborative spirit
• Strong communication skills
• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented
• Business Acumen
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Effectiveness Measurement
• Marketing Function
• Marketing Systems

Responsibilities

• Execute moderate to low risk direct marketing campaigns and others as required
• Coordinate, review and approve marketing workflow activities and tasks
• Perform quality control review of marketing assets; act as second-level reviewer as necessary
• Identify additional process improvements to increase efficiency and mitigate risk of campaigns
• Work with marketing partners to suggest campaign improvements and best practices
• Coordinate communications with marketing and product partners, as necessary
• Assists in the coordination of basic marketing program execution.
• Develops a strong understanding of existing marketing strategies and ability to implement established programs/initiatives.
• Assists in the coordination and execution of marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications.
• Assists in data collection and synthesis in order to identify trends.
• Ensures all operating activities are delivered within the established budget framework.
• Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners.
• Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match
• pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives
• maternity and/or parental leave
• up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• between 15 to 25 vacation days each year, depending on career level; and years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level