Marketing Specialist

MetaOptima•Vancouver, BC

24d•Hybrid

About The Position

We are seeking a versatile Marketing Specialist with a focus on content creation, graphic design, and product marketing to join our team. This role is crucial for maintaining our online presence, crafting compelling product narratives, and ensuring brand consistency across all platforms. The ideal candidate will have a strong portfolio and experience in B2B SaaS, MedTech, or digital health, with the ability to thrive in a fast-paced startup environment.

Requirements

2–4 years of marketing experience, with a heavy emphasis on content creation, graphic design, or product marketing.
Proficiency with design tools (e.g., Adobe Creative Suite, Figma, Canva) and basic video editing software.
Hands-on experience working within a CMS (e.g., HubSpot, WordPress, Webflow) and a solid understanding of on-page SEO best practices.
Strong storytelling skills with the ability to turn complex, scientific, or highly technical concepts into engaging, clear marketing copy.
An eagle eye for design aesthetics, layout consistency, and grammatical accuracy across all digital and physical mediums.
Comfortable in a fast-paced, scaling environment; a proactive problem-solver who can collaborate cross-functionally with product and engineering teams.

Nice To Haves

Experience ideally in B2B SaaS, MedTech, or digital health.
A strong portfolio of work is highly valued.
Experience handling or manipulating 3D models, vector graphics, or technical product visuals is a major asset.

Responsibilities

Maintain and update the company website, managing the Content Management System (CMS) to publish blogs, update landing pages, optimize for SEO, and ensure a seamless, bug-free user experience.
Craft compelling, consistent messaging for our product suite, translating complex AI and medical features into clear, benefit-driven copy for various marketing channels. Lead the application process for industry and innovation awards.
Design high-quality digital assets, including website graphics, product UI mockups, infographics, social media visuals, and downloadable resources.
Assist with technical designs, product visuals, and program materials, such as editing images/3D models for demo patients and Mat designs for OptimaScan photogrammetry.
Collaborate with the Product team to create visual assets that clearly explain hardware and software functionality, including video editing, motion graphics, 3D models, vector graphics, logos, feature GIFs, annotated screenshots, and presentation decks.
Act as the guardian of the company's brand identity, ensuring all visual designs and written copy align with established brand guidelines and tone of voice.