Marketing Specialist

UnitedHealth Group•Atlanta, GA

19h•Remote

About The Position

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. The Marketing Specialist is a vital role responsible for supporting the strategic implementation and management of digital innovation. This individual will assist in the development and execution of marketing technology initiatives, optimize campaign performance, enhance customer experience, and contribute to revenue growth. The role requires a solid understanding of marketing, analytics, content management, and project timelines, along with strong communication and collaboration skills.

Requirements

3+ years of experience in marketing campaign management, preferably in a B2B/B2C environment
3+ years of experience in marketing platforms (e.g., Marketo, CMT, Workfront), CRM systems, and marketing analytics tools (e.g., Adobe Analytics)
3+ years of experience in project management, experience using project management tools
1+ years of experience with website coordination, content management systems, and SEO best practices
Excellent communication, interpersonal, and collaboration skills

Nice To Haves

Experience with AI integration in marketing

Responsibilities

Provide expertise on campaign parameters, including discounts, promotions, and contract automation
Assist in testing and deploying campaign management tools and related systems
Assist in developing and implementing lead generation strategies, nurture campaigns, and personalized communications
Assist in website improvements, including content updates
Assist in Optumcoding.com copy and collateral updates through CMS
Provide insights and recommendations based on data analysis
Identify opportunities to leverage new technologies to improve marketing effectiveness
Explore and pilot AI integration for content development and SEO enhancements
Explore webinar and live production opportunities (e.g., alternative to tradeshows)
Assist in AB testing
Assist in developing and implementing lead generation strategies, nurture campaigns, and personalized communications
Assist in website improvements, including content strategies
Assist in Optumcoding.com copy and collateral development