MARKETING SPECIALIST

Palms Medical Group•High Springs, FL

About The Position

The Marketing Specialist is accountable for all marketing activities within Palms Medical Group (PMG), with a strong emphasis on community outreach and engagement. This position is tasked with educating and strengthening PMG’s relationships with individuals, foundations, community organizations, and corporate partners to promote health equity and access to care. PMG is a not for profit, Federally Qualified Health Center (FQHC) focused on serving underserved populations, offering affordable primary care and preventative services. It has been established since 1971 and is expanding, offering a wide array of services including family medicine, pediatrics, dental, behavioral health, and prenatal care. PMG emphasizes accessible care through same-day scheduling, weekend appointments, and bilingual staff, operating in communities throughout North Florida. It is also a Patient Centered Medical Home (PCMH) with an emphasis on continuity of care and patient relationships. The work environment is described as friendly, compassionate, and professional, with staff taking pride in community service.

Requirements

Must be organized, a self-motivated, and detailed oriented.
Job duties require the ability to work independently and as part of a team.
Possesses significant organizational skills, in order to manage and direct the significant segments of the organization.
Assist in the training and mentoring of coworkers by sharing knowledge, providing guidance, and supporting skill development.
Strong knowledge of digital marketing, social media platforms, web development, and content creation.
Excellent written and verbal communication skills.
Proficiency with Microsoft Office suite., Hootsuite, Canva and Adobe Creative Suite
Bachelor’s degree from an accredited institution with an educational emphasis in marketing, advertising, public relations or related business field.
Effectively and tactfully communicates complex and/or technical information to co-workers, patients and/or vendors.

Responsibilities

Collaborate with the marketing team to create comprehensive marketing plans aligned with company goals.
Contribute to the analysis of market trends and competitor activities to identify opportunities and threats.
Produce engaging and high-quality content for various marketing channels, including social media, websites, email campaigns, press releases, and more.
Craft compelling advertisements, promotional materials, and product/service descriptions.
Monitor the effectiveness of marketing efforts.
Prepare reports to provide insights and recommendations for future strategies.
Act as a liaison to community organizations, local agencies, and advocacy groups to foster partnerships that support outreach, education, and access to PMG services.
Manage and optimize company profiles on social media platforms, including create and schedule regular posts, monitor engagement, and respond to audience inquiries.
Optimize website content for search engines to improve visibility and seamless user experience.
Recruit, train, and coordinate volunteers to support outreach events, ensuring meaningful community engagement and representation.
Proactively identify, plan, and participate in community events to promote PMG’s mission, health coverage options, and available services.
Build and maintain strategic partnerships with local organizations, schools, and community groups to increase awareness of PMG services, drive enrollment, and strengthen referral networks.
Attend and successfully complete all required training programs; participate in ongoing conference calls, webinars and other professional development opportunities.
Shall perform all other duties as requested by the Marketing Director, CAO, and CEO.