Marketing Specialist

Fanatics Commerce•Redwood City, CA

1d•Hybrid

About The Position

Fanatics Commerce is seeking a Marketing Specialist for its digital marketing team, focused on paid search across the Fanatics, FansEdge, and Kitbag brand portfolio. The role manages and optimizes PPC and Google Shopping campaigns, using data, automation, and AI-enabled insights to improve performance and revenue. The position works with internal stakeholders, platform partners, and technology vendors to align paid search strategy with business objectives, support campaign launches for major sporting events and product drops, and communicate results to stakeholders. The role is based at the company's Redwood City, California office under its current hybrid policy, which requires in-office presence three days per week. Support for high-visibility events may require work outside normal business hours as needed.

Requirements

1–2 years of hands-on experience managing and optimizing Google and/or Bing paid search campaigns, with comprehensive knowledge of PPC or Google Shopping.
Experience managing and optimizing campaigns at scale, including large keyword sets across a multi-brand or multi-channel environment.
Experience managing automated bid strategies and other automated practices in digital marketing.
Strong quantitative and analytical skills, including the ability to use scientific analytic methods to interpret data and translate findings into business outcomes.
Strong business reporting capabilities and high proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
Current knowledge of PPC industry trends, platform developments, and Google and Bing best practices.

Nice To Haves

SQL familiarity.
Bachelor's degree preferred.

Responsibilities

Partner with internal stakeholders and external platform partners, including Google, Bing, and technology vendors, to align paid search strategy with business objectives and emerging capabilities.
Collaborate with the eMarketing team to share insights, identify trends, and improve the digital marketing function's collective performance.
Contribute to budget discussions and spending recommendations in alignment with business priorities.
Create and launch paid search and shopping campaigns for live events, new partner launches, and major product drops.
Structure and optimize campaigns to deliver relevant experiences across Fanatics, FansEdge, and Kitbag digital storefronts.
Support major sporting events with dedicated campaign launches, including outside normal business hours as needed.
Translate campaign performance data into clear marketing narratives for stakeholders.
Stay current on PPC trends, platform developments, and Google and Bing best practices.
Improve campaign creation, optimization, reporting, and tracking processes for efficiency and accuracy at scale.
Collaborate with platform and technology partners to test new features and advertising methodologies.
Analyze large data sets using scientific analytic methods to identify actionable insights for strategy and spending decisions.
Monitor and analyze PPC campaign performance, providing regular insights and recommendations.
Manage and optimize automated bid strategies and other automated practices against business objectives.
Ensure campaigns are appropriately structured for performance, reporting, and tracking integrity across the portfolio.
Manage concurrent workstreams accurately and accountably under pressure and against tight deadlines.
Apply AI and technology to improve efficiency, quality, and outcomes; use data and digital tools to inform decisions; adapt to new technologies; and contribute to continuous improvement.