Marketing Specialist (Digital Focus)

American Air Filter International • Lyndon, KY

5h

About The Position

AAF International offers comprehensive clean air solutions globally, operating under the American Air Filter® and AAF International® brand names. Since 1921, AAF International has been an industry pioneer with manufacturing operations in 22 countries and over 6000 employees worldwide. Our products are the industry benchmarks for quality and performance, serving commercial, industrial, and residential applications. As a member of the Daikin Group, a global leader in air conditioning, AAF International is committed to a people-centered management philosophy focused on continuous improvement, safety, and world-class operations. This philosophy emphasizes mutual selection, job satisfaction, growth, development, and happiness for its team members, built on trust, respect, and a passion for community. AAF International is an Equal Opportunity Employer.

This role is for a proactive and energetic Marketing Associate with a Digital Focus. The individual will manage and grow the company's social media presence and collaborate with other marketing personnel on digital campaigns and lead generation. It's an ideal opportunity for someone who enjoys supporting diverse projects and aims to build a strong foundation in B2B marketing, thriving in a dynamic environment where no two days are the same.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-2 years of experience in a marketing role, preferably supporting digital marketing and areas outlined in the job description.
• Must have YouTube experience and knowledge of best practices for social media and SEO/lead generation.
• Experience coordinating different social media platforms and a demonstrated understanding of different 'voices' for different audiences.
• Experience using common Martech stacks (CRM, email marketing, social scheduling).
• Demonstrated experience in proactively using AI and comfort developing new processes with the marketing team as the technology evolves.
• Effective written and verbal communication skills to collaborate with team members, vendors, and stakeholders.
• Comfortable working in a team-oriented environment, supporting cross-functional initiatives, and assisting with a variety of projects.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to manage multiple tasks and small projects simultaneously while maintaining strong attention to detail.
• Comfortable learning and using new tools and technologies to support marketing operations.
• Strong organizational and time management skills to prioritize daily responsibilities effectively.
• Willingness to take initiative, ask questions, and proactively support team goals in a fast-paced environment.

Nice To Haves

• Familiarity with design tools or Canva.
• Familiarity with B2B marketing concepts or exposure to industrial or manufacturing environments.

Responsibilities

• Manage AAF International’s corporate social media program, including maintaining the social media calendar, coordinating content development, and ensuring posts align with marketing priorities.
• Monitor social platforms for engagement opportunities with customers, partners, employees, and communities.
• Track social media activity and report on performance results.
• Support the expansion of AAF International’s social media presence at the local branch level by identifying content opportunities, building relationships with branch teams, and highlighting local events, community involvement, and employee stories.
• Help determine suitable platforms for branch-level engagement and community building, and create short-form video content (reels, shorts) to increase local market engagement.
• Manage and organize AAF International’s YouTube and video content, ensuring proper uploading, tagging, description, and maintenance for SEO and engagement.
• Manage video content needs for social media, campaigns, and branch community engagement.
• Support the Digital Marketing Specialist with digital marketing activities, including lead generation, email marketing, basic campaign execution, and digital project support.
• Ensure leads are captured correctly from the website, routed through Salesforce, and progressed through the follow-up process.
• Provide back-up support for email marketing and basic digital campaigns.
• Assist with digital tracking, reporting, and campaign updates.
• Assist with the management of partner e-commerce platforms (e.g., Amazon) by coordinating updates, product information, and opportunities with internal teams and external partners.
• Support efforts to expand sales and maintain an organized e-commerce presence.
• Provide administrative and operational support to keep marketing team projects running smoothly, including submitting purchase order requests, check requests, scheduling meetings, preparing materials, and managing documentation.
• Manage the promotional item store and literature store.
• Source giveaways and branded materials.
• Support training sessions through scheduling and attendance tracking.
• Provide ad-hoc marketing and team support as required.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level