Marketing Specialist

Allpax•Greenville, SC

38d•Onsite

About The Position

At ProMach, we’re looking for people who want to shine. You’ll have opportunities to take your career in the direction you desire. You can be creative. Strategic. Persuasive. Influential. Meticulous. A technical enthusiast. A closer. A futurist. ProMach offers rewarding, challenging opportunities throughout the world, across multiple packaging segments. If you are energized by providing best-in-class customer experiences and strive for advanced technical skills, we want to talk to you. ProMach is looking for a Marketing Specialist to join our Systems & Process Group. This position will be based out of our ProMach Integrated Solutions Division, located in Greenville, South Carolina.

Requirements

Bachelor’s degree in Marketing, Business, Communications or a related field.
One (1) to three (3) years of marketing or related experience, preferably in a B2B manufacturing industry.
Experience with Microsoft Office Suite including Outlook, Teams, Word, Excel and PowerPoint
Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro) and/or Canva
Experience with content creation and/or video editing
Excellent verbal and written communication skills.
Able to work effectively to meet deadlines and multi-tasking abilities.
Must be able to work effectively in a collaborative environment with input from different departments and levels within the organization.
Ability to travel up to fifteen (15) percent

Nice To Haves

Experience with Salesforce CRM or other CRM systems is preferred.

Responsibilities

Create and drive marketing campaigns to promote full line integration and service sales growth with active and inactive customer base segments.
Direct the creation, development, scheduling, translation, distribution, and tracking of marketing collateral, including sales sheets, spec sheets, line cards, brochures, catalogs, photos, videos, presentations, and more, to support sales team efforts for customers and channel partners.
Support the implementation of digital marketing strategies, including SEO, PPC, and email marketing.
Create content for a website, blogs, landing pages, microsites, inbound links, SEO, PPC, remarketing, social media, and email marketing to drive demand generation.
Manage project installation photography & videography shoots for the ProMach Integrated Solutions brand, including capturing and editing content post-shoot.
Manage agency/vendor relationships for branding, advertising, search marketing, and public relations.
Support public relations efforts to identify and deliver press releases, articles, white papers, case studies, and interviews.
Participate in the marketing budget development and ensure proper implementation of activities and spending.
Support in the planning ProMach Integrated Solutions-specific meetings, events, and trade shows (including logistics, pre-, at-, and post-show marketing communications and reporting).
Maintain consistent brand standards across individual product brands in all mediums, including but not limited to print, digital, documentation, machinery, and apparel.
Collaborate with internal teams across multiple brands to ensure marketing efforts align with overall business objectives.