Marketing Specialist

Cushman & Wakefield•New York, NY

36d

About The Position

The Marketing Specialist works within a fast-paced environment with Cushman & Wakefield real estate professionals, the properties and owners they represent, and within the Property Marketing COE Team to develop and deliver industry-best property marketing strategies, plans, deliverables and outcomes. Under the leadership of the East Region Property Marketing Marketing Manager, the Marketing Specialist is the point person for property marketing assignments, providing marketing expertise and recommendations, working collaboratively with our fee earners and a property marketing team of copy writers / strategists and graphic designers—both in house and third party—to bring campaigns to life.

Requirements

Bachelor's degree
3-4+ years of experience—real estate, architecture or commercial construction marketing experience preferred
Ability to independently achieve successful outcomes on all activities with minimal supervision
Ability to manage multiple projects at one in a fast-paced environment
Excellent written, oral communication skills and problem-solving skills
Proven ability to work across different audiences, personalities and experience levels.
Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants
Self-motivated but works well in group environment.

Responsibilities

Serve as the day-to-day point of contact for the Brokerage Team / Leasing Team
With Copy Writers/Strategic Marketers, collect critical project details from the Brokerage Team Lead calls and meetings with the Brokerage/Leasing team as required
Establish and communicate project schedule to all project participants
Work with Brokerage Team to assemble all required assets in a centralized project collaboration space
Work with Brokerage/Leasing team and marketing team to develop the project strategy
Work with Copy Writers/Strategic Marketers and Graphic Designers to execute approved design and messaging direction
Manage the project workflow day-to-day to ensure an efficient and effective production schedule, adhering to standard processes to ensure consistency and efficiency
Communicate with Brokerage / Leasing team on project updates, either through status calls or other channels
On a case-by-case basis, serve in a client-facing role in planning and project status meetings
Escalate challenges to the COE Team Lead, as necessary
Ensure feedback and edits are incorporated into drafts, making ad hoc revisions to marketing collateral as necessary
Ensuring final on-time delivery off all project assets and deliverables
Maintain project databases, tracking tools, and project delivery and management tools
Provide campaign reporting metrics to the Brokerage/Leasing Team and ownership and recommend improvements to enhance performance