Marketing Specialist | Service Line and Hospital Marketing

Methodist Le Bonheur Healthcare•Memphis, TN

13d

About The Position

The Marketing Specialist leads the development and day-to-day execution of advanced, data-driven marketing strategies for assigned client areas within Methodist Le Bonheur Healthcare. The role combines digital and traditional marketing expertise with analytics to optimize multi-channel campaigns. It develops annual strategic plans, leads cross-functional collaboration, reports campaign performance to key stakeholders, and helps ensure marketing efforts deliver high-impact outcomes aligned with the healthcare system’s strategic goals. The position models behavior consistent with MLH’s Mission, Vision and Values. The role coordinates marketing initiatives, including creative development, paid search and paid social advertising, landing pages, sponsorships, events, and cohesive messaging and digital experiences. It represents the marketing department in client meetings and reviews content for accuracy, clarity, brand consistency, and healthcare regulatory compliance. There are no supervisory responsibilities, though the role leads projects and coordinates with Marketing, Digital, and Communications staff. Occasional travel is required for in-person meetings and events.

Requirements

Bachelor’s degree in Marketing.
Three to five years of experience in business, marketing, communications, nonprofit management, development, or a related field.
Strong understanding of branding, positioning, segmentation, and campaign strategy.
Ability to use business intelligence and market research to inform strategic planning and decision-making.
Proficiency in multi-channel marketing, including evaluating and optimizing campaigns for measurable impact.
Ability to drive cross-functional collaboration and project execution, align efforts with business goals, and provide clear stakeholder updates.
Detail-oriented project management skills, including managing multiple initiatives and delivering quality projects on time and on budget.
Ability to use customer journey mapping to inform personalized, customer-centric marketing initiatives.
Strong copywriting and editing abilities for digital content, email campaigns, and printed promotional materials.

Nice To Haves

Bachelor’s degree in Advertising.
Bachelor’s degree in Business Administration/Management.
Bachelor’s degree in Communications.
One to three years of experience in a healthcare environment.
Understanding of emerging marketing trends and use of cutting-edge tools and AI technologies to enhance strategic impact and operational efficiency.

Responsibilities

Develop annual marketing plans that align strategically and support timely execution and effective budget management across assigned service areas.
Lead the day-to-day coordination and execution of marketing initiatives, including strategic direction and creative development.
Monitor campaign performance and adjust strategies to improve effectiveness and achieve desired outcomes.
Oversee paid search and paid social media campaigns in partnership with external resources, including the creation of dedicated landing pages.
Partner with internal teams to support sponsorship initiatives and event planning.
Coordinate with communications, marketing, and web team members to ensure cohesive messaging, audience targeting, and digital experiences.
Represent the marketing department in in-person and virtual client meetings, building relationships and communicating clearly.
Review marketing content for accuracy, clarity, brand consistency, and compliance with healthcare regulations.
Prepare performance reports and presentations sharing campaign results, strategic insights, and marketing impact with system stakeholders.
Perform other duties as assigned or requested.