Marketing Specialist

Hornblower Group Inc.•Orlando, FL

14d

About The Position

Hornblower Group is seeking a Paid Search & Paid Social Specialist to manage the day-to-day execution, optimization, and reporting of paid media campaigns across search and social platforms. This is a hands-on role supporting multiple ports in the City Cruises business. The specialist will work with internal campaign and local teams to align budgets, strategy, and execution; build and launch campaigns; monitor performance; optimize and test approaches; and translate results into insights and recommendations.

Requirements

At least 3 years of hands-on experience managing paid search and paid social campaigns.
Experience independently building, launching, troubleshooting, and optimizing campaigns directly within Google Ads, Microsoft Ads, Meta Ads Manager, and TikTok.
Strong understanding of paid media strategy, campaign structure, targeting, bidding, creative testing, conversion tracking, and performance measurement.
Proven experience using automation when optimizing across campaigns.
Prior experience managing multiple budgets within accounts.

Nice To Haves

Experience with Google Analytics and/or other analytics and reporting platforms.
Prior experience with a bid management platform such as Search Ads 360.
Ability to build report dashboards in tools such as Data Studio, Tableau, or other platforms.
Experience with project management platforms such as Monday.com.

Responsibilities

Build, launch, and manage paid search and paid social campaigns on platforms including Google Ads, Microsoft Ads, Meta, TikTok, and LinkedIn.
Manage campaign setup, targeting, audiences, budgets, bidding, creative, and financials across campaigns for assigned ports and business units.
Monitor daily and monthly budget pacing and ensure accurate spending and allocation.
Perform campaign quality assurance and verify campaigns, tracking, budgets, and landing pages are working as intended.
Monitor performance and make regular, data-driven optimizations.
Analyze trends and identify opportunities to scale successful strategies across ports and business units.
Develop and execute tests involving targeting, creative, bidding, campaign structure, and new engine features.
Prepare recurring paid media reports and communicate performance against goals and KPIs, including revenue/ROAS and leads/CPL.
Translate performance data into clear insights and actionable recommendations for internal stakeholders.
Collaborate with campaign and local teams on activation support for company initiatives across ports and business units.
Provide feedback and insights to inform creative, landing page, messaging, and broader marketing decisions.
Work with leadership and internal teams to prioritize campaign requests based on business needs and revenue opportunities.