Spécialiste marketing, Exclusivités produits – Marketing Specialist, Product Exclusivities

Groupe Touchette•Montreal, QC

11d

About The Position

The Marketing Specialist, Product Exclusivities is responsible for the overall strategy, positioning, and performance of exclusive brands. Acting as a brand owner, this role is accountable for the commercial success and long-term health of the brands within their portfolio. This is a highly strategic role focused on defining and driving integrated marketing plans, aligning internal teams and external partners, and mobilizing resources to deliver results. The position emphasizes leadership, coordination, and decision-making rather than tactical execution.

Requirements

Minimum of 8 years of experience in marketing, brand management, or product management
Bachelor’s degree in marketing, Business Administration, or a related field
Proven experience managing brands, ideally in a product‑driven or retail environment
Experience developing and managing integrated marketing plans and budgets
Demonstrated ability to influence in a matrixed organization without direct authority
Bilingualism required: Proficiency in English is necessary due to frequent interactions with predominantly English-speaking pan-Canadian partners.
Strong brand leadership and ownership mindset
Strategic thinking with a results‑driven approach
Excellent analytical and decision‑making skills
Strong communication, influence, and stakeholder management capabilities
Ability to translate data and insights into actionable strategies
Solid financial acumen and understanding of profitability drivers
Ability to manage complexity and multiple priorities in a fast‑paced environment
Digital mindset with a performance orientation

Nice To Haves

Experience with Power BI, or analytics tools is an asset

Responsibilities

Define the vision, positioning, value proposition, and brand architecture for exclusive brands
Act as the internal point of reference for all brand‑related decisions
Ensure brand consistency across all touchpoints (products, communications, retail, digital)
Own and drive the short‑ and mid‑term strategic roadmap for each brand
Develop and oversee the annual marketing plan (launches, promotions, communications, in‑market activation)
Prioritize initiatives based on commercial impact and brand equity
Mobilize and align internal teams and external partners to execute the plan (without personally executing all tactics)
Ensure timelines, budgets, and strategic objectives are met
Analyze market trends, consumer insights, and competitive landscape
Identify growth, differentiation, and innovation opportunities
Support decisions related to new product development, range extensions, and pricing strategy
Translate insights into clear, actionable strategic recommendations
Own the commercial performance of exclusive brands (sales, market share, profitability)
Track key performance indicators (KPIs), analyze variances, and recommend corrective action plans when required
Partner closely with Sales teams to support revenue and distribution objectives
Present results, insights, and recommendations to senior management
Define key messages and guide the development of marketing content (campaigns, launches, POS, digital, PR)
Ensure quality, relevance, and brand alignment across all communications
Validate creative briefs and final deliverables from internal teams and external agencies
Oversee brand presence across digital and social media platforms
Provide strategic direction for promotional planning and retail activation programs
Ensure alignment between brand strategy and in‑store execution
Assess promotional effectiveness and adjust strategies accordingly
Manage marketing budgets for exclusive brands with strong financial discipline
Allocate investments based on strategic priorities and ROI
Collaborate with suppliers and partners to maximize value and cost efficiency
Influence and collaborate with Marketing, Sales, Digital, Product, and Supply Chain teams
Act as a central connector between internal stakeholders and external partners
Facilitate decision‑making and resolve cross‑functional brand‑related challenges
Perform other related duties as required to support the strategic management of exclusive brands