Marketing Specialist / Manager

Penfolds Roofing & Solar•Coquitlam, BC

1d•CA$70,000 - CA$85,000•Onsite

About The Position

Penfolds Roofing & Solar, a leader in roofing and solar installations, is seeking a knowledgeable and motivated Marketing Specialist / Manager to join their expanding Marketing team. This role is crucial for supporting increasing demand and evolving project complexity within the renewable energy industry. The ideal candidate will help shape the future of sustainable energy solutions and contribute directly to the company's growth and long-term success. Penfolds values quality workmanship, safety, and fostering a supportive work environment, offering competitive benefits and RRSP contributions.

Requirements

3-5+ years of experience in marketing management, with a proven track record of managing multi-channel campaigns.
Experience managing direct reports and successfully leading external agencies/vendors.
Strong understanding of SEO, SEM (Google Ads), social media analytics, and marketing automation/email platforms—specifically Ortto, HubSpot, or similar tools.
Data-driven professional capable of analyzing metrics, measuring campaign ROI, and optimizing marketing budgets.
Ability to manage physical collateral production, event planning, and digital strategy simultaneously.
Exceptional written and verbal communication skills; ability to collaborate smoothly across departments.
Experience in home services, construction, or solar is a major plus.

Responsibilities

Lead the Marketing Department, manage the marketing budget, and ensure alignment with company goals.
Manage one direct report (Content Creator) to ensure brand alignment and high-quality execution.
Act as the primary point of contact and collaborate closely with external agencies and third-party vendors to execute digital and traditional campaigns efficiently.
Develop and implement robust growth strategies across SEM, SEO, and paid/organic social media to drive customer acquisition and increase conversions.
Plan and oversee the content strategy for our website, email newsletters, and social media channels.
Oversee the creation of optimized content, ensuring SEO best practices and using data for continuous improvement.
Oversee the maintenance, visual appeal, and performance of the company website, monitoring metrics and implementing user engagement improvements.
Plan, segment, and execute targeted email marketing and automation campaigns, tracking performance to maximize ROI.
Coordinate non-digital projects, overseeing the design, production, and installation of physical collateral (sample boards, brochures, flyers, banners, and posters).
Plan and coordinate company presence at trade shows, marketing events, and community outreach activities.
Collaborate closely with Sales and Customer Service teams to provide comprehensive marketing toolkits and ensure cohesive brand messaging.
Proficient in utilizing AI marketing tools (e.g., Gemini, Claude, Jasper, Midjourney) to streamline content creation, SEO optimization, and workflow efficiency.