Marketing Specialist - Lifecycle

Maurices • Duluth, MN

4d • Hybrid

About The Position

The Marketing Specialist – Lifecycle supports the execution and optimization of customer communications across owned channels. This role ensures accurate campaign setup, quality execution, and strong cross‑functional coordination while supporting continuous improvement through testing and performance insights.

Requirements

• 2-5 years of experience in marketing, CRM, or digital execution roles
• Strong attention to detail and organizational skills
• Ability to manage multiple priorities in a fast‑paced environment

Nice To Haves

• Bachelor’s degree in Marketing, Communications, or related field preferred
• Experience working with email or marketing automation platforms preferred

Responsibilities

• Execute lifecycle campaigns across email and SMS platforms
• Support campaign setup, scheduling, QA, testing, and deployment
• Build and manage campaign components within the CRM platform, perform quality assurance checks to ensure accuracy.
• Coordinate with Creative, CRM, and Data teams to ensure timely delivery
• Manage campaign changes and updates within tight timelines
• Support testing initiatives and document results to inform optimization
• Assist with reporting and performance tracking

Benefits

• Choice of three medical plans, including a PPO plan or High-Deductible plans
• Health Savings Account, with employer contribution
• Dental, and Vision coverage
• Flexible Spending Accounts (Healthcare and Dependent Care)
• Accident, Critical Illness, and Hospital Indemnity coverage
• Voluntary Life, Spouse, and Child Life Insurance
• Long-Term Disability coverage
• Basic Life Insurance and Short-Term Disability coverage
• Wellbeing platform with Personify Health
• Employee Assistance Program available for associates and their families
• 401(k), which offers an immediately vested Safe Harbor matching contribution
• Tuition Assistance program
• PTO benefits, including vacation (with accrual or flexible options based on role)
• Annual sick time awards
• Holiday pay
• Two weeks of New Parent Leave for birth, adoption, or foster placement
• Continuous opportunities for learning
• Connection building through Associate Resource Groups
• Free access to a state-of-the-art onsite Fitness Facility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree