Director Lifecycle Marketing

Talkiatry•,

1d•$180,000 - $200,000

About The Position

Talkiatry is seeking a Director of Clinician Marketing to lead clinician-facing marketing for our growing team. Clinician Marketing at Talkiatry serves three core functions: (1) Own the messaging, positioning, and employer brand for Talkiatry's clinician audience. (2) Drive demand generation, including paid media, and orchestrate the recruitment marketing campaigns that bring qualified mental health clinicians to Talkiatry. (3) Own the research and represent the voice of the clinician across our key clinical audiences, serving as the marketing team's liaison to Operations, Clinical, and Product teams. Reporting to the VP of Product Marketing, you'll act as the primary conductor for clinician-facing marketing across the company. This is a senior individual contributor role in which you'll manage external agencies, contractors, and media partners to extend the team's reach, and collaborate closely with cross-functional partners across Talkiatry, including Talent Acquisition, Operations, Clinical, Creative, and other Marketing teams. You'll own and scale an established clinician marketing function, building the demand-gen engine and employer brand that fuel Talkiatry's clinical growth. The ideal candidate is a strategic operator with proven expertise in demand generation, employer brand and recruitment marketing, and audience positioning. They have a track record of running high-performing paid and organic campaigns, managing agency and contractor relationships, and using data to drive a qualified pipeline. About Talkiatry Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a better experience for patients and empowering clinicians to focus on delivering exceptional care. Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide. At our scale, every innovation has real impact. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians provide better care to hundreds of thousands of patients. We’re not just growing quickly — we’re redefining how behavioral healthcare is delivered in America. Joining Talkiatry means joining a mission-driven team that is solving complex problems at scale, driving meaningful change in healthcare, and building the future of mental health care with compassion, innovation, and purpose.

Requirements

10+ years of product marketing or consumer marketing experience, including ownership of business critical launches and multi-stakeholder GTM initiatives. Candidates with 8+ years of exceptional, directly relevant experience will also be considered.
Experience marketing to healthcare provider or clinician audiences, strongly preferred. Familiarity with how clinicians evaluate practice opportunities is a significant advantage.
Exceptional storytelling and communication skills, with the ability to distill complex topics into clear, consumer-friendly messages.
Demonstrated experience leveraging AI tools for audience and content insights, content production, and workflow automation.
Deep expertise in go-to-market strategy, brand positioning, and developing messaging.
Experience working directly with field teams, influencing GTM strategy with audience insights.
Strong analytical abilities, capable of synthesizing data to drive strategy and improve marketing performance.
Collaborative and adaptable, able to navigate cross-functional teams and manage multiple priorities effectively.
Bachelor’s degree required; Master’s degree preferred.

Responsibilities

Drive end-to-end recruitment marketing campaign planning and execution across clinician personas (psychiatrists, therapists, and nurse practitioners), from awareness through completed application.
Own demand generation across paid and organic channels, including web, Doximity, LinkedIn, and Indeed, to deliver a qualified pipeline of clinician applicants, partnering closely with Talent Acquisition on shared funnel and volume goals.
Develop and own Talkiatry's employer brand and clinician value proposition, differentiating Talkiatry in a highly competitive market for mental health talent.
Manage external agencies, contractors, and media partners across paid media, content, and creative to extend team capacity and execute against our hiring targets.
Collaborate cross-functionally with Talent Acquisition, Operations, Clinical, and Creative to optimize the candidate journey and integrate clinician-focused initiatives into broader marketing efforts and storytelling.
Represent the voice of the clinician by conducting and synthesizing both quantitative and qualitative research across clinician personas, ensuring insights inform marketing and talent strategy.
Develop and refine compelling clinician messaging and positioning tailored to Talkiatry's mission and vision.
Partner with Marketing teams to create clinician-facing materials, including landing pages, emails, recruiting collateral, and thought leadership content.
Track and analyze recruitment marketing metrics such as applicant volume, cost per qualified applicant, and conversion to hire, using data-driven insights to inform spend and GTM priorities.