Lifecycle Marketing & Email Production Specialist

Offsec Services

1d•Remote

About The Position

OffSec is looking for a creative, data-driven Lifecycle & Email Marketing Specialist to own and scale our communication strategy. You will be the primary architect of the "OffSec experience" via email, building sophisticated multi-touch journeys that guide both individual learners and enterprise B2B decision-makers. Leveraging HubSpot as your primary engine, you will design, execute, and optimize the automated flows that turn prospects into students and students into lifelong brand advocates. You don't just "send emails"—you build logical, triggered systems that deliver the right message at the exact moment a learner needs to "Try Harder."

Requirements

3–5 years of experience developing and managing optimized email marketing campaigns, preferably in Cybersecurity, EdTech, or B2B SaaS.
Deep, hands-on experience in HubSpot is mandatory. You must be an expert in building complex workflows, custom properties, and smart content.
Strong proficiency in HTML and CSS for email design.
Proven ability to write compelling, technical copy that resonates with the cybersecurity community.
Bachelor’s degree in Marketing, Communications, or a related field.

Nice To Haves

Experience with Salesforce integration is a plus.

Responsibilities

Lead the strategy and execution for all email programs, including newsletters, promotional launches, and educational content.
Design and manage automated, multi-touch customer journeys in HubSpot (Workflows) to drive adoption, retention, and conversion.
Manage a robust global email calendar, deconflicting schedules across Marketing, Sales, and Product teams to ensure brand alignment.
Build and maintain eye-catching, responsive email templates using HTML/CSS in line with OffSec brand guidelines.
Design behavioral-triggered flows (welcome series, reactivation, exam-prep tips) that support individual skill development and habit-forming learning.
Develop sophisticated nurture tracks for CISOs and technical managers, focusing on ROI, organizational resilience, and team-wide capability building.
Continuously map audience touchpoints to iterate on journey logic, ensuring the "hand-off" between marketing-led and sales-led communication is seamless.
Direct activities related to HubSpot contact management, ensuring lists are healthy, compliant, and continuously growing.
Segment lists based on deep behavioral triggers: past engagement, lab activity, website interactions, and certification status.
Ensure all communications strictly adhere to global privacy laws, including GDPR, CAN-SPAM, and CASL.
Create custom HubSpot reporting dashboards to analyze open rates, CTRs, and full-funnel conversion metrics.
Formulate and execute A/B and multivariate testing plans for subject lines, CTAs, and content layout to identify high-performing assets.
Translate complex performance data into clear recommendations for the broader GTM team to improve pipeline influence and learner LTV.