Marketing Specialist, Industries

KPMG•Toronto, ON

11d

About The Position

At KPMG in Canada, our people bring their unique perspectives to Canada’s most important challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where your career can make a difference. As part of the Ontario & Atlantic Marketing team, the Marketing Specialist, Industries plays a key role in supporting industry-focused marketing initiatives that drive brand relevance, client engagement, and business growth. This role provides hands-on experience across integrated marketing campaigns, account-based marketing, content and communications, digital channels, and events, working closely with industry leaders, Partners, account teams, and cross-functional marketing colleagues. While execution-focused, the role offers meaningful exposure to industry priorities, partner objectives, and enterprise-wide initiatives. This is an excellent opportunity for a strong, motivated marketer who enjoys variety, thrives in a fast-paced environment, and is eager to learn.

Requirements

3 years of experience in B2B marketing, preferably within a national or global organization
Diploma or undergraduate degree in marketing, business, communications, or a related field
Experience supporting integrated marketing campaigns across digital, content, and events
Familiarity with CRM and email marketing platforms (e.g., list management, campaign coordination, reporting)
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced, deadline-driven environment
Strong project management, communication, and collaboration skills
Comfortable working independently while contributing actively as part of a team
Confident interacting with senior stakeholders and providing informed recommendations
Curious, proactive, and motivated to continuously learn and improve

Responsibilities

Support the execution of Ontario & Atlantic industry marketing plans aligned to regional and national priorities
Help deliver integrated marketing campaigns that maintain a leading point of view and strengthen KPMG’s presence in the marketplace
Partner with industry leaders and account teams to support fiscal-year business priorities
Develop, write, and coordinate internal and external communications supporting campaigns, events, and industry initiatives
Assist with the production of marketing assets including email campaigns, web content, social media, presentations, and event materials
Support digital and email campaigns, including list management, coordination through CRM and marketing platforms, and post-campaign reporting
Support virtual and in-person industry events, including critical path development, invitations, registration management, logistics, and follow-up reporting
Help manage relationships with external industry and community associations relevant to priority industries
Track, analyze, and report on the performance of marketing initiatives, using insights to inform future activities
Participate in initiatives that enhance collaboration, share best practices, and improve marketing efficiency across industries and regions