Marketing Specialist II - Jacksonville, FL

VetJobs•Jacksonville, FL

2d•Onsite

About The Position

At Haskell, the Marketing Specialist II coordinates and organizes marketing activities, resources, and schedules to support pursuit, communications, business development, and marketing objectives for the business unit. The role requires accountability, time management, and a commitment to excellence, and includes working independently on some assigned responsibilities. The position develops and produces qualifications, proposals, presentations, award submittals, and other marketing materials; supports marketing campaigns, digital content, and social media initiatives; analyzes market data; and creates targeted messaging across platforms. It also contributes to marketing strategy, prepares reports and analytics, coordinates communications and market-facing activities, maintains internal marketing and client information, and creates website and digital content supporting business development. Some travel may be required. The position is on-site in Jacksonville, Florida. Haskell describes its culture as inclusive and supportive of career growth and offers a comprehensive benefits package.

Requirements

Bachelor’s degree in marketing, communications, English, journalism, business administration, or a technical field.
Minimum of 2 years of relevant experience.
Proficiency in Microsoft Office and Adobe Creative Suite, such as InDesign.
Ability to work collaboratively in a team environment and independently.
Strong organizational and time management skills, including the ability to multitask and prioritize.
Excellent written and verbal communication skills and strong editing capabilities.
Strong attention to detail and accuracy.
Strong analytical and decision-making skills.
Understanding of marketing, communications, and business development principles.

Nice To Haves

Experience in the Architecture/Engineering/Construction (AEC) industry.
Knowledge of AEC industry terminology and procedures.

Responsibilities

Develop, design, and produce qualifications, proposals, presentations, award submittals, and other marketing assignments.
Review RFPs/RFQs and client needs; outline criteria and responsibilities, assign responsibilities, monitor deadlines, produce suitable content, and write or edit materials.
Lead kickoff and quality review meetings.
Participate in planning, developing, and executing marketing campaigns, digital content, and social media initiatives.
Collect and analyze relevant market data and assemble detailed reports on market verticals and clients across multiple industries.
Use market data to create and disseminate targeted messaging across multiple platforms.
Research and analyze keywords, develop content and landing pages, and track click-through rates, conversion rates, and overall ROI.
Design and edit marketing and business development documents, including digital and print assets, and participate in developing marketing strategy.
Research, organize, and prepare analytics and reports.
Coordinate marketing communications, digital content, industry events, conferences, and other market-facing activities; some travel may be required.
Track and maintain internal databases of project descriptions, resumes, standard content, clients, subconsultants, and contacts, including CRM information.
Coordinate and create website and digital content that supports business development and market initiatives.
Perform other duties as assigned.