Marketing Specialist 1

Focus on the Family•Colorado Springs, CO

1d•Onsite

About The Position

The Marketing Specialist 1 – Core Marketing serves as an execution-focused role responsible for supporting the day-to-day operations of Core Marketing initiatives. This position ensures that marketing campaigns, projects, and channel activities are accurately built, deployed, and maintained across systems and platforms. Working closely with Specialist 2 and Marketing Managers, this role supports project setup, campaign execution, channel coordination, and data tracking, helping ensure that marketing efforts are delivered on time, properly coded, and aligned with established plans. This role is critical to maintaining operational consistency, data integrity, and execution quality across all Core Marketing channels.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
0–2 years of experience in marketing, communications, or project coordination
Familiarity with marketing tools (CRM, email platforms, CMS, project management systems) preferred
Experience with data entry, campaign setup, or digital marketing execution a plus
Strong attention to detail and commitment to accuracy
Ability to manage multiple tasks and follow established processes
Clear written and verbal communication skills
Basic analytical skills with ability to organize and interpret data
Strong organizational and time management skills
Ability to work collaboratively and support team execution needs

Nice To Haves

Familiarity with marketing tools (CRM, email platforms, CMS, project management systems)
Experience with data entry, campaign setup, or digital marketing execution

Responsibilities

Builds, routes, and maintains projects within Aprimo, ensuring accurate timelines, task assignments, and approvals.
Ensures all marketing requests are properly documented, coded, and tracked from intake through completion.
Maintains up-to-date project statuses, deadlines, and deliverables to support team visibility and accountability.
Supports workflow consistency by following established project management processes and standards.
Executes source code creation, management, and governance across marketing initiatives.
Builds and configures campaign elements across platforms (email, CRM, web, forms, tracking links, etc.).
Ensures all campaigns are properly tagged for performance tracking, attribution, and reporting.
Validates campaign setup prior to launch to ensure accuracy and alignment with plan requirements.
Assists in executing channel schedules across email, web, social, and paid media channels.
Supports the maintenance of channel calendars and traffic plans, ensuring accurate placement and timing of campaigns.
Coordinates with Specialist 2 and Managers to ensure deliverables are ready for deployment.
Helps identify and flag potential conflicts, gaps, or delays in channel execution.
Maintains organization and accuracy of marketing assets across systems (DAM/FAM, shared drives, etc.).
Ensures correct creative assets are used in campaigns and align with approved messaging and branding.
Supports routing and approvals of creative materials through established workflows.
Reviews marketing materials for accuracy (links, source codes, copy alignment, etc.) prior to launch.
Executes updates to websites and landing pages, including CTAs, content, imagery, and links.
Ensures web content aligns with campaign objectives and audience targeting.
Performs QA checks on pages to confirm proper functionality, tracking, and user experience.
Supports ongoing optimization through updates directed by Specialist 2 or Managers.
Assists in compiling and maintaining marketing performance reports and dashboards.
Pulls and organizes data from CRM, email platforms, web analytics, and other tools.
Ensures data accuracy and consistency across reporting systems.
Supports analysis efforts by preparing data for review by Specialist 2 and Managers.
Supports Specialist 2 and Marketing Managers in executing campaigns and initiatives across departments.
Coordinates with internal teams (Creative, Content, Legal, Brand, etc.) to ensure timely delivery of assets.
Tracks and follows up on assigned tasks to ensure deadlines are met.
Assists in managing logistics for campaigns, events, and promotional efforts.
Assists with administrative and operational tasks within the Core Marketing team.
Supports coordination of materials, shipments, or campaign-related logistics.
Maintains organized documentation of marketing plans, assets, and reporting.
Performs other duties as assigned.