Marketing & Social Media Manager - Law School

Brigham Young University•Provo, UT

10d•$65,500 - $84,500•Onsite

About The Position

As the Marketing & Social Media Manager for BYU Law, you will lead the school’s marketing and communications efforts across digital, print, social, and event channels. The J. Reuben Clark Law School at Brigham Young University (BYU) has grown into one of the nation's leading law schools, dedicated to educating the whole person and preparing students for meaningful careers. This role is crucial in strengthening BYU Law’s brand, supporting student recruitment, and engaging key stakeholders.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
5+ years of experience in marketing and communications, with a demonstrated track record of developing and executing successful multi-channel campaigns.
Proven expertise in data analysis and using analytics tools to measure campaign performance and inform strategy.
Demonstrated success in managing organic and paid digital marketing campaigns, including social media advertising and PPC/search.
Exceptional leadership, communication, and interpersonal skills, with the ability to manage a team and collaborate effectively with other administrators.
Proven ability to manage multiple complex projects simultaneously in a fast-paced environment.

Nice To Haves

Masters degree in a related field
Experience within higher education.
Familiarity with legal education or the legal industry.
Advanced, hands-on skills in content creation, including professional photography, videography, and graphic design (Adobe Creative Suite).

Responsibilities

Develop and execute a comprehensive, multi-channel marketing strategy that strengthens BYU Law’s brand, supports student recruitment, and engages key stakeholders.
Provide strategic marketing counsel to Law School leadership, using market research, audience insights, campaign data, and performance analytics to guide decisions.
Manage brand messaging and oversee the full content creation lifecycle, including photography, videography, graphic design, publications, digital campaigns, and marketing collateral.
Lead marketing efforts for major BYU Law programs, initiatives, events, publications, and sub-brands, ensuring each has a clear and effective promotional strategy.
Oversee BYU Law’s digital presence, including social media, email marketing, paid advertising, web content, landing pages, and search campaigns.
Plan and evaluate marketing campaigns using KPIs, analytics, and ROI measures to continually improve performance and outcomes.
Collaborate with departments such as Admissions, Career Development, External Relations, and Student Affairs to develop videos, brochures, infographics, and other marketing materials.
Manage relationships with outside agencies, vendors, and creative partners to ensure projects are completed on brand, on time, and within budget.
Recruit, train, mentor, and supervise a creative team of part-time videographers, photographers, graphic designers, and social media specialists.
Direct project workflows and maintain systems for digital assets, online profiles, directory content, images, and video archives.