Marketing Senior Coordinator

AVEVA•Calgary, AB

1d•Hybrid

About The Position

The Marketing Senior Coordinator plays a key role in contributing to a center of excellence for marketing automation. This role aims to inform a full 360-degree view of AVEVA’s customers and partners. Responsibilities include campaign execution, such as reviewing and scheduling email communications, managing list loads based on campaign performance, designing A/B tests to optimize effectiveness, creating and analyzing reports with recommendations for follow-up actions, and performing essential data cleanup tasks within databases.

Requirements

Bachelor's Degree in Marketing, Business Administration or related field
Strong workflow process
Ability to work closely with others in a team environment
Innate ability to collaborate and develop positive business relationships with all cross-functional areas within AVEVA at a global level
Proficient in recommending best practices and managing governance of operational needs
Experience managing projects of varying complexity; time management and project management are critical skills

Nice To Haves

Familiarity of Marketo and, or other marketing automation platforms
Familiar with CRM and/or automation tools and their integration points and business values

Responsibilities

Curate and help AVEVA tune a best in class marketing automation system that informs a full 360 view of AVEVA’s customers and partners
Develop, maintain and contribute to data governance practices including cleansing database so that records sync accordingly between systems
Perform campaign execution tasks including creation of nurture programs/email/landing pages/templates, web form templates and A/B testing at a global level
Perform and optimize marketing operations maintenance tasks like reactivation of campaigns to bring forth better set of operating policies
Implement and manage operational requirements for global communication governance and communication process/calendar