Senior Marketing Coordinator

Proliance Surgeons•Seattle, WA

1d•$33 - $59•Hybrid

About The Position

Under the direction of the Marketing Supervisor, the Senior Marketing Coordinator establishes and maintains strong relationships with referring providers, patients, and the community on behalf of Proliance Orthopedic Associates. This role requires advanced marketing expertise, strong communication skills, and the ability to execute marketing initiatives that support service line growth, patient acquisition, and brand visibility across a multi-location orthopedic practice.

Requirements

3-5 years of marketing experience with demonstrated expertise across digital marketing, content creation, SEO, and graphic design required
Experience managing websites using WordPress or other CMS platforms required
Proficiency in Adobe Creative Suite including InDesign, Photoshop, Premiere Pro, and Illustrator
Strong working knowledge of SEO best practices and digital marketing tools
Proficiency in social media platforms and content scheduling tools
Video capture and editing skills with ability to produce content independently
Strong written and verbal communication skills
Strong interpersonal skills; able to build relationships with physicians, administrators, staff, and community partners
Ability to analyze marketing activity and provide performance insights
High attention to detail and commitment to brand consistency
Adherence to all safety, risk management, and precautionary procedures including HIPAA
Self-motivated with the ability to work independently while supporting team objectives

Nice To Haves

Bachelor's degree in marketing, communications, business administration, or related field preferred
Experience working in healthcare, physician practice management, or a multi-location organization preferred
Experience with WordPress or similar content management systems preferred

Responsibilities

Educate patients, referring providers, and other referral sources on the services and amenities provided at the practice
Travel the surrounding geographic area to perform referring clinic drop-ins, schedule meetings, and develop contacts and referral sources
Obtain comprehensive knowledge of the organization's markets including key referral sources and patients
Identify opportunities for partnering and growth
Maintain consistent contact with referring clinics by phone and email
Build brand awareness throughout the community; attend and participate in community events
Survey referral sources to identify procedural issues that inhibit referrals
Report clinical outreach efforts to the Marketing Supervisor, practice administrator, and physicians
Support the development of individualized marketing plans for physicians to support practice visibility and growth
Manage online reputation across all provider and clinic profiles, monitoring reviews and responding in a HIPAA-compliant manner, and sharing insights to improve patient experience
Create and execute print and digital marketing materials and campaigns in support of care center initiatives
Design and produce marketing materials including brochures, postcards, mailers, signage, and promotional collateral using Adobe Creative Suite
Create engaging content across all social media platforms including Facebook, Instagram, LinkedIn, and YouTube
Capture and edit video content for use across digital platforms, websites, and campaigns
Develop blog posts, email campaigns, press releases, and website content, coordinating with external vendors and the marketing team to support timely implementation of updates
Contribute to SEO and search advertising strategies in collaboration with the Marketing Supervisor and external partners
Support Google Ads campaign management in collaboration with the Marketing Supervisor and external partners
Compose annual marketing plan and budget in partnership with the Marketing Supervisor and care center leadership
Manage philanthropic giving and sponsorships on behalf of the practice
Coordinate ordering and distribution of uniforms, name tags, badges, print materials, promotional items, and branded merchandise
Assist Marketing Supervisor and care center leadership in other duties as requested