Marketing & Sales Coordinator

Bassett Mechanical•Kaukauna, WI

20h

About The Position

The Marketing & Sales Coordinator supports Bassett Mechanical’s marketing, communications, digital marketing, business development, sales, events, recruiting, and administrative activities. The role helps develop and distribute marketing materials, maintain brand consistency, create content, support digital channels, coordinate proposals and sales resources, and manage event and project logistics. The coordinator also supports the company’s mission, values, brand standards, safety, Lean working environment, and continuous improvement initiatives.

Requirements

Strong written, verbal, and interpersonal communication skills.
Excellent organizational skills and the ability to manage multiple projects and deadlines simultaneously.
Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
Strong attention to detail and commitment to quality.
Ability to work independently and collaboratively in a fast-paced environment.
Strong customer service mindset and professional demeanor.

Nice To Haves

Associate's or Bachelor's degree in Marketing, Communications, Business, Public Relations, Graphic Design, or a related field.
At least 2 years of experience in marketing, communications, sales support, event coordination, or a related role.
Experience with CRM platforms and marketing software.
Familiarity with social media platforms, email marketing tools, and website content management systems.
Basic graphic design, photography, and content creation skills.

Responsibilities

Coordinate the development, production, and distribution of marketing materials and collateral.
Assist in executing marketing campaigns that support company growth, customer retention, recruiting, and brand awareness.
Ensure Bassett brand consistency across marketing and communication materials.
Maintain marketing asset libraries, templates, and digital files.
Support advertising, sponsorship, and promotional initiatives.
Assist with creating and distributing internal and external communications, including newsletters, articles, project spotlights, press releases, case studies, and associate communications.
Draft, proofread, edit, and format marketing and sales content.
Coordinate photography, video, and other visual content for marketing initiatives.
Assist with producing company videos, presentations, and digital media content.
Assist with social media planning, content creation, posting, and engagement.
Support website updates, content management, and search engine optimization initiatives.
Assist with email marketing campaigns and marketing automation activities.
Monitor marketing performance metrics and compile reporting data.
Support proposal development by coordinating content, formatting documents, and maintaining proposal resources and templates.
Assist with creating and maintaining sales presentations and customer-facing materials.
Support CRM administration through data entry, list management, reporting, and user assistance.
Help coordinate lead tracking and marketing support activities for business development.
Coordinate company participation in trade shows, customer events, career fairs, recruiting events, and community engagement activities.
Manage event registrations, attendee communications, logistics, signage, promotional materials, apparel, and giveaways.
Support recruiting marketing initiatives and employer branding efforts.
Coordinate event follow-up communications and reporting.
Track project schedules, deadlines, and deliverables.
Coordinate vendors for printing, promotional products, apparel, signage, and marketing materials.
Assist with invoice processing, budget tracking, and purchase requests.
Maintain marketing inventory, including promotional products and event materials.
Organize and maintain department files and records.
Promote and support Bassett Mechanical's mission, values, and brand standards.
Support and maintain a safe and Lean working environment.
Participate in continuous improvement initiatives.
Perform other duties as assigned.